Projects like Strength2Food, Ploutos, and Diverfarming all focus on making agri-food value chains more sustainable, efficient, and data-driven.
BARILLA G. E R. FRATELLI SPA
Global pasta and food manufacturer contributing industrial-scale validation for sustainable agriculture, food safety, and circular packaging research across Europe.
Their core work
Barilla is one of the world's largest pasta and food manufacturers, headquartered in Parma, Italy. In their H2020 portfolio, they serve as an industrial end-user and testing ground for sustainable food production innovations — from mycotoxin management and crop diversification to biodegradable packaging and alternative proteins. Their role is typically to validate research outputs at industrial scale, provide real supply chain data, and ensure that academic innovations meet commercial food safety and quality standards.
What they specialise in
MyToolBox targeted integrated pre- and post-harvest mycotoxin reduction strategies, while FoodSmartphone explored on-site food quality testing.
Diverfarming and MED-GOLD address crop diversification, climate adaptation for Mediterranean staples (durum wheat, olives, grapes) central to Barilla's raw materials.
USABLE PACKAGING focused on sustainable biodegradable polymers while AgriMax explored food waste valorization into packaging materials.
SMART PROTEIN (2020-2024) investigates new plant proteins and microbial biomass as future-proof terrestrial protein sources.
AgriMax and INGREEN both target converting agricultural and food processing side-streams into functional ingredients and biobased products.
How they've shifted over time
In their early H2020 projects (2015-2018), Barilla focused on operational food safety challenges — mycotoxin management, cereal protein extraction, and waste-to-packaging biorefinery processes. From 2019 onward, the focus shifted decisively toward sustainability and future food systems: crop diversification, climate services for Mediterranean agriculture, biodegradable packaging, alternative proteins, and data-driven sustainable value chains. This mirrors the broader industry pivot from food safety compliance toward proactive sustainability and climate adaptation.
Barilla is moving from traditional food processing optimization toward climate-resilient sourcing, plant-based protein diversification, and circular packaging — expect future interest in regenerative agriculture and scope 3 emissions reduction.
How they like to work
Barilla exclusively participates as a partner, never as coordinator — they joined 12 projects as participant and 1 as third party. With 246 unique consortium partners across 34 countries, they engage in large, diverse consortia rather than leading small targeted teams. This profile is typical of a major industrial end-user: they bring real-world manufacturing scale, supply chain access, and market validation rather than research leadership.
Barilla has built an exceptionally broad network of 246 unique partners across 34 countries, spanning academia, SMEs, and other food industry players. Their geographic reach covers virtually all of Europe, with strong connections to Mediterranean agricultural research communities given their focus on wheat, olives, and grapes.
What sets them apart
Barilla brings something rare to EU consortia: direct access to one of Europe's largest food manufacturing operations for real-world validation and industrial-scale testing. Unlike research institutes or SMEs, they can immediately assess whether a lab innovation survives contact with a global supply chain handling millions of tons of grain, pasta, and bakery products annually. For any consortium needing an industrial food company as end-user or demonstration partner, Barilla is among the most experienced and well-connected options in Europe.
Highlights from their portfolio
- HIFLEXBy far their largest EC contribution (EUR 2.24M) and an unusual departure into solar thermal energy storage — suggesting interest in decarbonizing industrial heat for food manufacturing.
- SMART PROTEINTheir most forward-looking project, exploring plant-based and microbial proteins as alternatives to traditional sources — signals strategic investment in the future of food.
- MED-GOLDDirectly tied to Barilla's core commodities (durum wheat, olives, grapes), applying climate services to protect Mediterranean agricultural supply chains from climate change.