VisualMusic · Project

Affordable Real-Time 3D Visual Effects Studio for Live Music Events

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You know how big concerts have those amazing animated visuals dancing in sync with the music? Right now, only mega-events can afford that — you need to hire expensive video artists weeks in advance and pay a specialist to run the show live. VisualMusic took broadcast-grade 3D graphics technology (the kind used on TV news sets) and packaged it so that a small club or mid-size venue can generate those visuals automatically, in real time, as the music plays. Think of it as turning a professional TV studio into an affordable plug-and-play box for DJs and event promoters.

By the numbers

consortium partners across 5 countries

industry partners in the consortium

57%

industry partner ratio in consortium

total project deliverables produced

The business problem

What needed solving

Creating compelling visual animations for live music events currently requires hiring expensive video artists to design bespoke content in advance, plus expert operators to trigger it during the show. This locks out small and mid-size clubs, event promoters, and independent DJs from using real-time 3D motion graphics — a technology reserved for mega-events and large-budget productions.

The solution

What was built

The project built a complete Real-Time 3D Motion Graphics Studio including: a VisualMusic Player for live visual generation, modular content creation tools with a Scene Extractor Plug-in, an online marketplace for trading visual content, and a final commercial release package with software, hardware, and documentation ready for market introduction.

Audience

Who needs this

Nightclub chains and independent venue operators wanting to add visual experiences without hiring VJsEvent production SMEs organizing concerts, festivals, and corporate eventsDJ collectives and independent music promotersMotion graphics freelancers looking for a marketplace to sell visual contentAV equipment distributors seeking new product lines for the entertainment sector

Business applications

Who can put this to work

Live Entertainment & Events

SME

Target: Small and mid-size event production companies, nightclub chains, festival organizers

If you are an event production company spending heavily on bespoke video content and specialist VJ operators for every show — this project developed a real-time 3D motion graphics studio that generates visuals automatically as music plays. It eliminates the need to pre-design animations for each event and removes the cost of hiring expert operators during the show. The system includes a player, modular content tools, and an online marketplace for ready-made visual content.

Broadcasting & Media Production

mid-size

Target: TV studios, streaming platforms, corporate AV departments

If you are a broadcast or media production company looking to repurpose real-time 3D graphics beyond the studio — this project adapted proven broadcasting graphics technology from Brainstorm Multimedia for the live entertainment market. The modular architecture and scene extractor plug-in could extend your existing 3D graphics pipeline into live event production, opening a new revenue stream without building from scratch.

Creative Content & Design

SME

Target: Motion graphics designers, freelance VJs, content creation studios

If you are a motion graphics designer or content creator looking for new distribution channels — this project built an online marketplace where visual content developers can trade ready-made 3D animation assets directly with event organizers and venue operators. Instead of one-off client projects, you can create content once and sell it repeatedly to a growing market of smaller venues that previously couldn't afford custom visuals.

Frequently asked

Quick answers

What does the system actually cost compared to traditional visual production?

The project does not publish specific pricing. However, the core value proposition is eliminating two major cost lines: hiring expensive video artists to pre-design bespoke animation content, and paying expert operators to trigger visuals during live events. The system was specifically designed to make real-time 3D motion graphics affordable for creative SMEs.

Can this scale to large venues or is it only for small clubs?

The technology originates from Brainstorm Multimedia's broadcast-grade real-time 3D graphics engine used in professional TV production. While the project specifically targeted creative SMEs and smaller venues that couldn't previously afford such technology, the underlying engine is proven at broadcast scale. The system includes a modular architecture with 22 deliverables covering the full production pipeline.

Who owns the IP and how is it licensed?

The coordinator is Brainstorm Multimedia SL, a Spanish SME that already owns commercial real-time graphics technology used in broadcasting. The project adapted this existing commercial technology for the live entertainment market. A commercial release deliverable was planned, suggesting the intent was direct market exploitation by the consortium partners.

Is the product available now or still in development?

The project closed in June 2018 and included a 'VisualMusic Commercial Release' deliverable described as the final commercial system with software, hardware, and documentation ready for immediate commercial exploitation. An online marketplace for content trading was also developed. The project website was at visualmusicproject.com.

How does this integrate with existing DJ and venue equipment?

Based on available project data, the system includes a VisualMusic Player with documented configuration and interface capabilities, plus a Scene Extractor Plug-in that connects with existing content workflows. The studio specifications were designed based on user requirements gathered from creative industry SMEs. Specific hardware compatibility details would need to be confirmed with the coordinator.

What content is available for the system?

The project developed an online marketplace where content developers can trade 3D animation content and interact with users. Additionally, the modular system allows users to create their own content using the VisualMusic Studio tools, reducing dependence on external designers.

Consortium

Who built it

The consortium is well-structured for commercial delivery: 7 partners across 5 European countries (Belgium, Germany, Spain, France, Italy), with a 57% industry ratio — 4 industry players and 2 universities. The coordinator, Brainstorm Multimedia from Spain, is an SME that already sells real-time 3D graphics systems to the broadcasting industry, meaning the core technology existed before the project and was being adapted for a new market. Having 4 industry partners signals strong commercial intent, while the 2 university partners likely contributed research on graphics algorithms and user experience. This is a consortium built to ship a product, not just publish papers.

BRAINSTORM MULTIMEDIA SLCoordinator · ES
UNIVERSITA DEGLI STUDI DI PADOVAparticipant · IT
UNIVERSITAT POLITECNICA DE VALENCIAparticipant · ES

How to reach the team

Brainstorm Multimedia SL (Spain) — established commercial graphics company, reachable through their corporate website

Order a report on this consortium See BRAINSTORM MULTIMEDIA SL profile →

Next steps

Talk to the team behind this work.

Want to explore licensing this real-time visual effects technology for your events business or venue chain? SciTransfer can connect you with the development team and provide a detailed technology brief.

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