BRAINSTORM MULTIMEDIA SL

Their core work

Brainstorm Multimedia is a Spanish technology SME specializing in real-time 3D graphics, virtual studios, and mixed reality solutions for the broadcast and media industries. They develop tools that enable TV studios, live events, and creative productions to use immersive 3D environments, motion graphics, and augmented/mixed reality in real time. More recently, they have expanded into AI-driven virtual characters, 5G-enabled media delivery, and experimentation platforms for next-generation media applications.

What they specialise in

How they've shifted over time

Brainstorm's early H2020 work (2015–2018) focused on building virtual studio tools and real-time 3D graphics engines for creative industry SMEs, with a side engagement in health monitoring through augmented reality games (FrailSafe). From 2019 onward, their focus shifted decisively toward AI-powered photorealistic virtual characters, immersive mixed reality experiences, and 5G-enabled media platforms. This evolution shows a company moving up the value chain — from rendering tools to intelligent, interactive, network-aware media systems.

Brainstorm is converging on AI-enhanced immersive media delivered over 5G networks — positioning them at the intersection of next-generation broadcasting, interactive entertainment, and telepresence.

How they like to work

Brainstorm balances leadership and partnership well: they coordinated 4 of 11 projects (36%), typically leading smaller innovation actions in their core domain (virtual studios, mixed reality) while joining larger consortia as a specialist partner for 5G and AI projects. With 93 unique partners across 17 countries, they are a well-connected hub rather than a closed-loop operator — comfortable working with diverse teams across Europe. Their preference for Innovation Actions (8 of 11 projects) signals a focus on near-market technology rather than early-stage research.

Brainstorm has built an extensive European network of 93 unique consortium partners spanning 17 countries. Their collaborations are broadly distributed across Western and Southern Europe, with no single geographic dependency.

What sets them apart

Brainstorm occupies a rare niche: they are a media-tech SME that can both build real-time 3D rendering engines and integrate them with AI, mixed reality, and 5G infrastructure. Unlike pure software companies or research labs, they deliver production-ready tools used in actual broadcast environments. For consortium builders, they bring the critical ability to translate complex immersive technologies into working demonstrations and commercial products — bridging the gap between research prototypes and industry deployment.

Highlights from their portfolio

• VISUALMEDIA
  Their highest-funded project (EUR 669K) as coordinator, developing immersive real-time 3D social media graphics for broadcasters — a strong indicator of their core commercial strength.
• PRESENT
  Pioneered photoreal sentient virtual entities with emotional animation and haptic interaction — marking Brainstorm's strategic move into AI-driven characters.
• 5G-ROUTES
  Large-scale cross-border 5G field trial running until 2025, demonstrating their expansion beyond media into connected mobility and telecommunications infrastructure.