ADASANDME (2016–2020) directly targets detection of drowsiness, inattention, stress, and impairing emotions in drivers as inputs to adaptive ADAS systems.
SMART EYE AKTIEBOLAG
Swedish SME supplying eye tracking and driver monitoring technology for adaptive ADAS, automated driving safety, and behavioral neuroscience research.
Their core work
Smart Eye is a Swedish technology SME specializing in eye tracking and driver monitoring systems — hardware and software that detect where a person is looking, their cognitive state, and whether they are fit to operate a vehicle. Their EU research work centers on adaptive driver assistance systems (ADAS) that respond to driver impairment signals such as drowsiness, inattention, stress, and impairing emotions, adjusting the human-machine interface accordingly. Beyond automotive safety, their eye tracking expertise extends into behavioral and cognitive neuroscience research, where gaze measurement is a core instrument for studying attention and social cognition. They contribute as a technology specialist within larger research consortia, bringing sensor and data analytics capabilities that other academic or engineering partners cannot supply themselves.
What they specialise in
ADASANDME focused on tailoring the human-machine interface dynamically based on real-time driver state, a direct application of Smart Eye's sensing technology.
MOTION (2018–2022), an MSCA Innovative Training Network on infant social-cognitive neuroscience, indicates Smart Eye's gaze measurement tools are used in fundamental behavioral science beyond automotive.
The ADASANDME project addresses the transition period where partial automation creates new human-machine trust and workload challenges, an area where driver state sensing is essential.
How they've shifted over time
Both H2020 projects started within a two-year window (2016 and 2018), so there is no long temporal arc to analyze — all keyword evidence comes from the same early period of H2020 participation. The documented focus is entirely on driver impairment sensing and adaptive ADAS, with the MOTION project representing an adjacent application of eye tracking in infant cognitive research rather than a strategic pivot. The absence of any H2020 activity after 2018 and the lack of keywords for MOTION makes it impossible to trace a clear evolution within the available EU project data alone.
Based on available data, Smart Eye appears to be expanding the application domains of its core eye tracking technology — from automotive safety into behavioral and developmental neuroscience — though the thin H2020 record makes this a tentative signal rather than a confirmed strategic shift.
How they like to work
Smart Eye participates exclusively as a consortium partner rather than a coordinator, suggesting they engage as a technology contributor within projects led by academic or larger industrial partners. Their reach across 39 unique partners in 11 countries from just two projects indicates active, substantive consortium engagement rather than token participation. This profile suits organizations looking for a specialized sensing technology provider who integrates well into multi-partner research structures without requiring project leadership responsibilities.
With 39 unique consortium partners across 11 countries from only two projects, Smart Eye has built a notably broad European network relative to its project volume. No single geographic cluster dominates, reflecting the pan-European composition typical of RIA and MSCA-ITN consortia.
What sets them apart
Smart Eye occupies a rare niche as a commercial SME that bridges automotive safety technology and neuroscience instrumentation through a single core competency — eye and gaze tracking. Unlike university research groups that study driver behavior, Smart Eye builds the actual sensing systems, giving them product-level credibility that research partners alone cannot offer. For consortium builders in automated driving, human factors, or cognitive science, they represent a direct line to deployable measurement technology rather than theoretical expertise.
Highlights from their portfolio
- ADASANDMEThe flagship project for Smart Eye's core business — adaptive driver assistance using real-time physiological and behavioral impairment detection — and their highest-funded H2020 engagement at EUR 339,311.
- MOTIONAn MSCA Innovative Training Network on infant social-cognitive neuroscience, demonstrating that Smart Eye's eye tracking technology is valued in fundamental behavioral science well outside the automotive domain.