Imagine your phone company sends you a message that feels like it was written just for you — reminding you about a better plan or helping you sort out an issue — instead of generic spam. That's what Wiraya built: software that uses AI to figure out the best time, channel, and message for each individual customer, blending voice and text to feel human. Their early tests with big Nordic telecom operators showed people were five times more likely to respond compared to traditional outreach. The goal was to stop the flood of customers leaving for competitors by actually talking to them like people.
Telecom operators lose an average of 14% of their customers every year to competitors — for a 5-million subscriber base, that's 700,000 paying customers walking out the door annually. Companies have churn prediction models but lack tools to act on those predictions at scale, leaving millions in revenue on the table. Manual outreach simply cannot personalize communication for millions of individual subscribers.
Wiraya built an AI-powered managed software platform (WAI) that automatically orchestrates personalized customer communication using voice and text, learning from each interaction to optimize timing, channel, and message. Key deliverables include a dashboard for tracking progress and results, with 8 deliverables completed in total.
If you are a mobile operator losing customers to competitors — this project developed AI-driven communication software that personalizes outreach to millions of subscribers using voice and text. Initial tests showed 5 times higher conversion rates compared to manual methods. With average mobile operator churn at 14%, this directly targets your biggest revenue leak.
If you are a financial services provider struggling with customer retention and renewal rates — this project developed communication AI that learns from each interaction to optimize what, when, and how to reach each customer. The technology was designed to be transferable beyond telecom into other verticals. An operator with 5 million customers losing 700,000 per year illustrates the scale of problem this solves.
If you are a subscription business dealing with silent churn and low engagement — this project built software that orchestrates personalized dialogues at scale, helping customers renew services, upgrade plans, or get support through mobile devices. The AI adapts in real-time based on previous interactions, achieving 5 times higher conversion than manual communication approaches.
The project received EUR 2,031,624 in EU funding to develop the AI layer on top of Wiraya's existing platform. As a managed software service from an established company (€3m revenue in 2016, 40 employees), pricing would follow a SaaS model. Contact Wiraya directly for current commercial terms.
Yes, scale is the core value proposition. The software was specifically designed to engage millions of customers personally — something not possible with manual communication. Initial tests with Northern Europe's largest telecom operators validated performance at enterprise scale.
Wiraya Solutions AB is the sole owner of the technology as the only consortium partner. The company has been developing this platform since 2008 and the AI capability (WAI) was built with EU co-funding. Licensing terms would be negotiated directly with Wiraya.
Yes. Wiraya had letters of intent from 3 leading telecom operators as test partners. They had already worked with Northern Europe's largest telecom operators for years before the project. Initial tests proved 5 times higher conversion rates.
The platform delivers personalized communication through voice and text channels via mobile devices. It includes a dashboard for tracking progress and results. Based on available project data, specific integration details with existing telecom BSS/OSS systems would need to be discussed with Wiraya.
Initial tests demonstrated 5 times higher conversion compared to traditional methods. The system optimizes customer lifetime value by reducing churn (industry average is 14% annually). For an operator with 5 million subscribers, that means potentially retaining a significant share of the 700,000 customers lost each year.
Wiraya operates as a managed software provider with offices in Stockholm and London, employing 40 people. The solution is delivered as managed software, meaning Wiraya handles operations and optimization. Based on available project data, ongoing support is part of their service model.
This is a single-company project: Wiraya Solutions AB, a Swedish SME that received the full EUR 2,031,624 in EU funding. With 100% industry composition and no academic partners, the project was purely commercial — focused on scaling an existing product rather than conducting basic research. Wiraya had 40 employees and €3m in revenue at project start, making this a growth-stage company using EU funding to add AI capabilities. The absence of research partners signals this is a ready-to-deploy commercial solution, not an academic exercise.
Wiraya Solutions AB, Stockholm, Sweden — reach out via wiraya.com
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