SciTransfer
VERITY · Project

Guidelines for Building Public Trust in Science and Innovation

digitalTestedTRL 5

Imagine a bridge between experts and the public that has started to crumble because of misinformation. This project creates a guidebook for the people who manage that bridge—like universities and social media platforms—to help them fix the cracks. It's about making sure people feel safe and confident when they use scientific data to make life decisions.

By the numbers
124
articles reviewed
59
projects reviewed
16
focus groups conducted
10
interviews conducted
The business problem

What needed solving

Public mistrust in science leads to the rejection of evidence-based policy and slow adoption of innovation. Organizations lack a practical method to rebuild this trust and align their research with citizen values.

The solution

What was built

A Protocol of Recommendations consisting of evidence-based, actionable guidelines for institutions to enhance public confidence in science.

Audience

Who needs this

Social media platform operatorsUniversity administration officesGovernment policy advisorsScience communication agenciesResearch funding bodies
Business applications

Who can put this to work

Social Media & Content Platforms
enterprise
Target: Digital content moderation firm

If you are a digital content moderation firm dealing with the spread of scientific misinformation—this project developed a Protocol of Recommendations that helps you guide public trust and reduce skepticism. This ensures your platform remains a credible source of information.

Public Relations & Communications
SME
Target: Science communication agency

If you are a science communication agency dealing with low public uptake of new research—this project developed evidence-based guidelines that help you align research messaging with citizen values. This increases the legitimacy and adoption of the knowledge you promote.

Higher Education
any
Target: University research office

If you are a university research office dealing with a gap between academic output and societal needs—this project developed a set of actionable guidelines to facilitate co-creation with citizens. This ensures your research agendas are more closely aligned with real-world needs.

Frequently asked

Quick answers

What is the cost or price to implement these recommendations?

Based on available project data, no specific pricing or implementation costs are mentioned; the project focused on developing a Protocol of Recommendations.

Can this be scaled to an industrial level?

The project aims to reshape the ecosystem of trust across Europe, suggesting the guidelines are designed for wide-scale application by various institutions.

What are the IP and licensing terms for the Protocol?

Based on available project data, there is no mention of specific patents or licensing fees, as the output is a set of recommendations and guidelines.

How does this help with government regulations?

The project supports the implementation of the European Research Area (ERA) and Sustainable Development Goals (SDGs) to influence EU-wide governance.

How long does it take to see results from these guidelines?

The project period ran from 2022-09-01 to 2025-08-31 to validate the recommendations through social media interventions and participatory activities.

Consortium

Who built it

The consortium is lean and diverse, consisting of 7 partners across 6 countries. It features a strong industry presence with a 43% industry ratio, including 3 SMEs, which suggests the results are grounded in practical application rather than just academic theory.

How to reach the team

Contact Trilateral Research Limited in Ireland

Next steps

Talk to the team behind this work.

Request the VERITY Protocol of Recommendations for your organization.