If you are a campaign strategy firm dealing with a shrinking moderate voter base — this project developed a policy recommendation handbook that helps mainstream parties improve their representation of gender-based needs to diminish the appeal of extreme messages.
Strategic Communication Tools to Counter Gender-Based Political Polarization and Voter Fatigue
Imagine a group of people who feel left behind by modern social changes and are now attracted to extreme political messages. This work figures out why these people feel ignored and how their specific worries are being used to pull them away from the center. It creates a guidebook to help mainstream leaders speak to these people in a way that feels fair and inclusive without losing core values.
What needed solving
Mainstream political and social organizations are losing touch with 'losers of feminism' and those experiencing 'gender fatigue,' leaving a vacuum that extreme populist parties fill with oppositional rhetoric.
What was built
A policy recommendation handbook, a survey module with a coding-book, and a gender sub-scheme for analyzing voter behavior.
Who needs this
Who can put this to work
If you are a social analytics agency dealing with 'gender fatigue' in consumer or voter sentiment — this project developed a survey module and coding-book that identifies the structural causes of polarization among different social classes and ages.
If you are an ESG consulting firm dealing with internal workforce polarization regarding gender equality policies — this project developed evidence-based recommendations that help overcome gender fatigue and address the needs of citizens at the margins.
Quick answers
What is the cost or price for implementing these recommendations?
Based on available project data, no pricing or cost structures for the policy recommendations are provided.
Can this be scaled to an industrial level?
The project focuses on policy recommendations and a handbook for political parties across 6 countries, suggesting a scalable model for political communication rather than industrial manufacturing.
What are the IP and licensing terms for the handbook?
Based on available project data, there is no mention of specific patents or licensing agreements for the deliverables.
How does this integrate with current political strategies?
It integrates by providing a policy recommendation handbook and survey modules that allow parties to 'untwist' oppositional messages and better represent gender-based interests.
What is the timeline for the results to be available?
The project period runs from 2023-02-01 to 2026-03-31, meaning final results are expected by March 2026.
Who built it
The consortium is heavily academic, consisting of 6 universities and 2 research institutions across 6 countries. With 0 industry partners and 0 SMEs, the project is driven by theoretical and social science research rather than commercial application, focusing on the academic study of voting behavior and gender dynamics.
Contact Universidad Pablo de Olavide in Spain
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