SciTransfer
TWON · Project

Digital Twin Simulation for Testing Social Network Algorithm Changes and User Behavior

digitalPrototypeTRL 4

Imagine having a perfect digital copy of a social network where you can test changes without affecting real people. It is like a flight simulator for social media, letting you see if a new rule stops people from arguing or creates a bubble. By playing out different scenarios, you can predict how a real community will react before you actually launch a feature.

By the numbers
9
Consortium partners
2
Case studies (Ukraine conflict and COVID-19)
The business problem

What needed solving

Social network operators cannot predict how changing an algorithm will affect user polarization without risking real-world instability. There is no standard method to test these design choices in a safe, controlled environment.

The solution

What was built

A modular first version of a digital twin for online social networks (TWON) that allows for counterfactual simulation of design choices.

Audience

Who needs this

Social media platform engineersDigital policy regulatorsTrust and Safety team leadsAlgorithmic auditing firms
Business applications

Who can put this to work

Social Media & Networking
enterprise
Target: Platform Operator

If you are a platform operator dealing with extreme user polarization — this project developed a digital twin that allows you to test how changing design parameters affects echo chambers. You can run counterfactual simulations to see if a different algorithm reduces harmful debate before deploying it to millions.

Regulatory Technology (RegTech)
SME
Target: Compliance Consultancy

If you are a compliance consultancy dealing with new EU digital laws — this project developed an empirical method to provide evidence-based recommendations for regulatory innovations. This helps you prove whether a platform's design choices are meeting democratic standards.

Public Relations & Crisis Management
mid-size
Target: Strategic Communications Firm

If you are a communications firm dealing with viral misinformation during crises — this project developed a simulation tool tested on COVID-19 and Ukraine conflict data. It helps you understand how information spreads in controlled environments to better manage public health or political messaging.

Frequently asked

Quick answers

What is the cost or pricing for using this tool?

Based on available project data, no pricing or cost structures have been disclosed as this is a research-funded project.

Can this be scaled to a global industrial level?

The project focuses on creating a modular infrastructure for digital twins of social networks, but based on available project data, the current scale is limited to two specific case studies.

Who owns the IP and how is it licensed?

Based on available project data, there is no specific information regarding IP ownership or licensing terms for the TWON method.

How does this help with government regulations?

The project produces evidence-based recommendations for regulatory innovations to reduce the detrimental effects of platforms optimized for economic gain.

What is the timeline for a production-ready version?

The project period runs from 2023-04-01 to 2026-03-31, suggesting the final results will be available by March 2026.

Consortium

Who built it

The consortium consists of 9 partners across 4 countries (DE, NL, RS, SI). It is heavily weighted toward research and academia, with 3 universities and 4 research organizations. Only 11% of the consortium is industrial (1 SME), indicating the project is currently driven by scientific validation rather than immediate commercial productization.

How to reach the team

Contact Universiteit van Amsterdam regarding the TWON digital twin modular infrastructure.

Next steps

Talk to the team behind this work.

Contact us to find out how to integrate digital twin simulations into your platform compliance strategy.