SciTransfer
TransMIXR · Project

AI-Powered Collaborative Tools for Creating and Delivering Immersive Virtual Reality Experiences

digitalPilotedTRL 6

Imagine being able to build a 3D virtual world with a teammate who is in another city, as if you were both in the same room. This project creates a digital workspace where people can easily turn videos and photos into interactive 3D stories. It's like giving creators a smart toolkit that automatically organizes their media so they can focus on the storytelling rather than the technical coding.

By the numbers
23
Total partners
360
Stakeholders engaged via workshops and surveys
4
Pilots developed in CCS domains
10
Industry partners
The business problem

What needed solving

Creative professionals struggle with fragmented tools and high technical barriers when trying to produce collaborative, high-quality immersive 3D content for audiences.

The solution

What was built

A distributed XR Creation Environment for remote collaboration and an XR Media Experience Environment for content delivery, supported by an AI-driven multimodal media ingestion pipeline.

Audience

Who needs this

Virtual production studiosDigital museum curatorsImmersive journalism agenciesRemote event organizersXR content developers
Business applications

Who can put this to work

Broadcasting & News
enterprise
Target: Digital News Agency

If you are a news agency dealing with the difficulty of making complex stories engaging for young audiences — this project developed an XR Media Experience Environment that allows viewers to enter the story and interact with the news in a social virtual space.

Cultural Heritage
SME
Target: Museum or Gallery

If you are a museum dealing with low visitor engagement for static exhibits — this project developed AI techniques for 3D content creation that turn historical archives into immersive, shared virtual tours.

Performing Arts
any
Target: Theater Production Company

If you are a theater company dealing with the high cost of physical rehearsals for remote casts — this project developed a distributed XR Creation Environment that supports remote collaboration and production workflows.

Frequently asked

Quick answers

What is the cost or pricing model for the TransMIXR platform?

Based on available project data, specific pricing or cost structures are not mentioned; the project focuses on developing the technology and testing business models.

Can this technology be scaled for industrial use outside of the arts?

Yes, the project explicitly aims to demonstrate how these immersive social experiences can be transferred to new application areas beyond the creative and cultural sectors.

Who owns the IP and how is licensing handled?

Based on available project data, the IP and licensing details are not provided, though the project involves a consortium of 23 partners including 10 industry members.

How does this integrate with existing media formats?

The project built a multimodal media content ingestion pipeline that supports 360° and volumetric video formats, allowing heterogeneous assets to be reused across platforms.

What is the timeline for market availability?

The project period runs from 2022-10-01 to 2025-12-31, suggesting the final results and market-ready versions will be available toward the end of 2025.

Consortium

Who built it

The project is heavily industry-driven with a 43% industry ratio, comprising 10 industrial partners and 8 SMEs. This strong commercial presence, combined with 4 universities and 2 research centers across 12 countries, indicates a high focus on commercial viability and practical application rather than pure academic research.

How to reach the team

Contact the Technological University of the Shannon: Midlands Midwest in Ireland

Next steps

Talk to the team behind this work.

Contact us to explore licensing opportunities for the XR Creation Environment.