SciTransfer
ToyLabs · Project

Online Co-Creation Platform Helping Toy SMEs Design Safer Products Faster

manufacturingTestedTRL 6

Imagine you run a small toy company and want to test a new product idea — but you can't afford the big R&D departments that major brands have. ToyLabs built an online platform where small toy makers can team up with local maker-spaces (FabLabs), safety experts, and real customers to design and validate new toys together. Think of it like a shared design studio where everyone — engineers, parents, safety testers — can weigh in before you commit to production. They even added augmented reality so customers can preview toys virtually before physical prototypes are made.

By the numbers
99%
of EU toy manufacturing companies are SMEs
EUR 999,825
EU funding invested in platform development
9
consortium partners across 4 countries
78%
industry partners in the consortium
20
project deliverables produced
3
SMEs directly involved in the project
The business problem

What needed solving

Small toy manufacturers are squeezed by global brands that have massive R&D budgets and direct customer research capabilities. With 99% of EU toy companies being SMEs, most lack the resources to run proper co-design processes, get early safety validation, or test product concepts with real customers before committing to expensive production runs. Geographic fragmentation across European markets makes this even harder.

The solution

What was built

ToyLabs built an ICT collaboration platform with MVP features, including added-value components for social analytics and augmented reality product previews (D3.2), and a collaboration platform connecting toy manufacturers with FabLabs, safety experts, and end customers (D4.1). The project produced 20 deliverables total across its 18-month duration.

Audience

Who needs this

SME toy manufacturers looking to compete with global brands on product innovationFabLabs and maker-spaces wanting to offer structured co-design services to manufacturersToy safety testing and certification firms seeking earlier involvement in product designConsumer product companies wanting to integrate customer feedback before productionIndustry clusters and associations representing toy or consumer goods manufacturers
Business applications

Who can put this to work

Toy Manufacturing
SME
Target: Small and medium toy manufacturers looking to speed up product development

If you are a toy manufacturer struggling to compete with global brands on product innovation — this project developed an open collaboration platform where you can co-design new products with FabLabs, get safety validation from certified experts, and collect customer feedback through augmented reality previews, all before committing to full production. The platform was built with 9 partners across 4 countries, specifically targeting the 99% of EU toy companies that are SMEs.

Consumer Product Design
any
Target: Product design agencies and FabLabs serving consumer goods companies

If you are a design agency or FabLab looking to offer more value to consumer product clients — this project created a multi-party collaboration network with tools for iterative co-design, social analytics, and augmented reality visualization. You could plug into a ready-made ecosystem connecting manufacturers, safety experts, and end customers, expanding your service offering beyond simple prototyping.

Product Safety & Compliance
any
Target: Toy safety testing and certification companies

If you are a safety testing firm looking to engage earlier in the product development cycle — this project built a platform where safety experts are integrated from the design phase, not just at the end. Instead of rejecting finished products, you validate concepts iteratively, reducing costly redesigns. The platform was developed with input from the Spanish toy industry research association as coordinator.

Frequently asked

Quick answers

What would it cost to use this platform?

The project received EUR 999,825 in EU funding to develop the platform. Based on available project data, no commercial pricing model is documented. As a closed Innovation Action, licensing or subscription terms would need to be discussed directly with the consortium.

Can this scale beyond the toy industry?

The platform architecture — combining co-design with FabLabs, expert validation, and customer feedback via augmented reality — is sector-agnostic in principle. However, the project was specifically designed for and tested with the toy industry value chain. Adapting it to other consumer product sectors would likely require customization of the safety validation and customer engagement modules.

What is the IP situation? Can I license this technology?

The project was an Innovation Action funded under ICT-21-2016, coordinated by the Spanish toy industry research association (AIJU). IP terms would follow the consortium agreement among the 9 partners. Contact the coordinator to discuss licensing or access to the platform components.

How mature is the technology? Is it ready to deploy?

The project delivered MVP features, mock-ups, architecture diagrams, and a first release of the collaboration platform with integrated added-value components. As an Innovation Action (not pure research), ToyLabs targeted near-market readiness, but the project ended in 2018 and current platform status is unknown.

What specific technologies are included?

The platform integrates social analytics tools for gathering multi-source feedback, augmented reality for virtual product evaluation, and an enterprise collaboration system connecting manufacturers with FabLabs, safety experts, and customers. These were delivered as added-value components integrated into a central collaboration platform.

Does this meet EU toy safety regulations?

The project explicitly included toy safety experts as core participants in the co-creation process, with validation built into the iterative design cycles. Based on available project data, the platform supports safety compliance by design, though specific regulatory certifications are not documented in the deliverable descriptions.

What kind of support is available?

The project consortium included 7 industry partners, 1 university, and 1 research organization across Greece, Spain, Italy, and Romania. The coordinator AIJU is a well-established toy industry research association. Post-project support availability would need to be confirmed directly with the consortium.

Consortium

Who built it

The ToyLabs consortium is heavily industry-driven, with 7 out of 9 partners (78%) coming from industry — a strong signal that this project was built for real-world use, not academic publishing. The coordinator AIJU is a Spanish toy industry research association, meaning the project was led by an organization that directly represents toy manufacturers. With 3 SMEs in the consortium and partners spread across Greece, Spain, Italy, and Romania, the platform was developed with direct input from Southern European toy manufacturing clusters. The inclusion of 1 university and 1 research organization provided the technical backbone without diluting the commercial focus. For a business considering this technology, the high industry ratio means the solution was designed by people who understand manufacturing constraints, not just laboratory conditions.

How to reach the team

AIJU (Asociacion de Investigacion de la Industria del Juguete) in Spain — a toy industry research association. Use Google AI Search to find the project coordinator's direct contact.

Next steps

Talk to the team behind this work.

Want to explore how ToyLabs' co-creation platform could work for your product line? SciTransfer can connect you with the research team and help assess fit for your business.

More in Manufacturing & Industry 4.0
See all Manufacturing & Industry 4.0 projects