TILES · Project

All-in-One Platform to Create, Distribute, and Track Video Ad Campaigns Automatically

digitalMarket-readyTRL 8

horizon.mosaicoon.com

Imagine you want to run a video ad campaign online but you need one team to make the video, another to place it across websites, and a third to tell you if anyone actually watched it. TILES built a single dashboard that handles all three steps — creation, distribution, and performance tracking — automatically. Think of it like a self-service kiosk for video advertising where brands, video creators, and publishers all work together in one place. The goal was to let companies see exactly what they get for every euro spent on digital video ads.

By the numbers

€30.7 billion

European digital advertising market size (2014)

11.6%

Digital advertising market growth rate (2014)

0.4%

EU GDP growth rate for comparison (2014)

€1,156,204

EU funding received

Total project deliverables

The business problem

What needed solving

Companies running digital video ad campaigns today must coordinate between separate creative teams, distribution networks, and analytics tools — wasting time, budget, and losing visibility into what actually works. Despite the European digital ad market growing at 11.6% (outpacing EU GDP growth of 0.4% in 2014), most businesses cannot efficiently measure real returns on their video advertising spend.

The solution

What was built

A publicly functioning online platform called Tiles that automates the entire video advertising workflow — creation, distribution, and performance monitoring — through a single dashboard. The project delivered 9 total outputs including the live platform itself.

Audience

Who needs this

Digital marketing agencies managing multi-brand video campaignsConsumer brands with in-house marketing teams seeking better ad ROI trackingVideo content creators and production studios looking for direct brand accessMedia publishers wanting to monetize through integrated video ad placementsAd-tech companies looking for white-label video campaign management tools

Business applications

Who can put this to work

Digital Advertising & Media Buying

SME

Target: Digital marketing agencies managing video campaigns for multiple brand clients

If you are a digital marketing agency juggling video production, media placement, and reporting across separate tools and vendors — this project developed an automated platform called Tiles that consolidates creation, distribution, and monitoring of online video campaigns into one dashboard. It was built to optimize campaign budgets and measure actual user engagement, replacing fragmented manual workflows. The European digital ad market was growing at 11.6% annually when this was developed, and the platform was designed to help agencies capture that growth efficiently.

E-commerce & Consumer Brands

any

Target: Consumer brands with in-house marketing teams running digital video ads

If you are a consumer brand spending on digital video ads but struggling to measure real engagement versus vanity metrics — this project built a platform that tracks actual returns on communication investments through a single interface. Instead of coordinating between creative agencies, ad networks, and analytics providers, brands can manage the entire video campaign lifecycle themselves. The platform was publicly launched as a functioning online tool by project end.

Creative & Content Production

SME

Target: Video production studios and freelance video creators seeking direct brand contracts

If you are a video creator or small production studio looking for a more direct route to brand advertising budgets — this platform was designed to bring creatives into the campaign process as active participants rather than outsourced vendors. Tiles connects video makers directly with advertisers on a single marketplace, cutting out intermediaries. The platform taps into the European digital advertising market worth €30.7 billion as of 2014.

Frequently asked

Quick answers

What does this platform actually cost to use?

The project data does not include pricing details for the Tiles platform. The project itself received €1,156,204 in EU funding to build and launch the system. Pricing would need to be confirmed directly with the company.

Can this handle large-scale campaigns across multiple markets?

The platform was designed as a fully automated system to manage creation, distribution, and monitoring of online video campaigns at scale. It was built to serve the European digital advertising market, which was worth €30.7 billion in 2014. The single-dashboard approach suggests it was designed for multi-campaign management.

Who owns the technology and can it be licensed?

The technology was developed solely by Mosaicoon S.P.A., an Italian SME that was the only consortium partner. All IP would belong to the company. Based on available project data, no licensing arrangements are described — the platform appears to have been built as a proprietary commercial product.

Is the platform actually live and working?

One of the project deliverables was an 'On-line publically functioning Tiles platform,' indicating it was deployed as a live service. The project closed in June 2017. Current operational status would need to be verified with the company directly.

How does this differ from existing ad platforms like Google Ads or Facebook Ads Manager?

Based on the project data, Tiles focused specifically on video advertising and aimed to integrate the entire workflow — from content creation with video makers, through distribution across publishers, to performance monitoring — in one place. Existing platforms typically handle placement and tracking but not the creative production process itself.

What kind of results tracking does it offer?

The platform was built to assess actual returns on communication investments and observe real user engagement. It allows campaign budget optimization through performance monitoring. Specific metrics and KPIs tracked are not detailed in the available project data.

Consortium

Who built it

This is a solo-company project: Mosaicoon S.P.A., an Italian SME, was the only partner. There are no universities or research institutes involved — this is 100% industry-driven with a single commercial entity. The absence of academic partners means the project was focused entirely on product development and market launch rather than fundamental research. With €1,156,204 in EU funding and 9 deliverables, this was a concentrated effort to bring a specific commercial product to market. For a potential business partner, this means the technology and all IP sit with one company, making negotiations straightforward but also creating single-point-of-failure risk.

How to reach the team

Mosaicoon S.P.A. is an Italian company — coordinator contact can be found via their corporate website or LinkedIn.

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Next steps

Talk to the team behind this work.

Want to explore whether this automated video advertising technology fits your business needs? SciTransfer can connect you with the team behind Tiles and provide a detailed technology brief.

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