SciTransfer
SMIDGE · Project

Countering Online Extremism and Misinformation for the Middle-Aged Demographic

digitalTestedTRL 4

Imagine social media as a giant echo chamber where the loudest, angriest voices get the most attention because it makes the platforms more money. This project looks at how people aged 45 to 65 get caught up in these conspiracy theories. It creates specific tools and messages to help these adults spot fake news and think more critically about what they read online.

By the numbers
45-65
target age group
6
countries analyzed
8
consortium partners
The business problem

What needed solving

Social media algorithms prioritize outrage for revenue, fueling conspiracy theories and extremism. This specifically threatens democratic stability and trust in science among influential middle-aged decision-makers.

The solution

What was built

Counter-narratives, evidence-based tools, and training modules for journalists and security professionals.

Audience

Who needs this

Digital news agenciesGovernment security agenciesSocial media moderation firmsPolitical consultancy firmsAnti-disinformation NGOs
Business applications

Who can put this to work

Media & Journalism
any
Target: News publishing house

If you are a news publishing house dealing with the spread of fake news among older readers — this project developed training for journalists that provides a more nuanced understanding of extremism in the 45-65 age group.

Cybersecurity
SME
Target: Threat intelligence firm

If you are a threat intelligence firm dealing with online radicalization trends — this project developed evidence-based tools for security professionals to identify and address extremist narratives across 6 countries.

Public Relations
mid-size
Target: Crisis management agency

If you are a crisis management agency dealing with corporate reputation damage from conspiracy theories — this project developed counter-narratives and content analysis tools to neutralize extremist discourse.

Frequently asked

Quick answers

What is the cost or price for using these tools?

Based on available project data, no pricing or cost information is provided as this is a Horizon-RIA research project.

Can these counter-narratives be scaled to other age groups?

The project specifically targets the 45-65 age group across 6 countries; based on available project data, scaling to other demographics is not explicitly detailed.

How is the intellectual property or licensing handled?

Based on available project data, there is no mention of specific patents or licensing agreements for the developed tools.

What regulations does this project address?

The project addresses the impact of online misinformation on democratic institutions and provides policy recommendations to governments.

What is the timeline for implementation?

The project runs from 2023-03-01 to 2026-02-28.

Consortium

Who built it

The consortium consists of 8 partners from 7 countries, showing a strong academic lean with 4 universities and 3 research organizations. Only 1 industry partner (an SME) is involved, resulting in a low industry ratio of 12%, which suggests the outputs are currently more theoretical and educational than commercial products.

How to reach the team

Contact KOBENHAVNS UNIVERSITET in Denmark

Next steps

Talk to the team behind this work.

Contact us to explore the training tools for security professionals.