If you are a luxury store dealing with customers who find VR headsets intimidating — this project developed a Toolkit that ensures digital assistants use natural gestures and social cues to make the shopping experience feel welcoming.
Human-Centric Design Toolkit for Socially Acceptable Extended Reality Systems
Imagine a digital assistant in a headset that knows exactly when to speak and how to gesture so it doesn't feel awkward or intrusive. Instead of a clunky interface, it acts more like a polite human who understands the room and your mood. This work creates a guidebook and a set of tools to make these digital experiences feel natural and trustworthy.
What needed solving
Current XR systems are often rejected by users because they feel unnatural, intrusive, or untrustworthy. This creates a barrier to mass adoption and increases the time and cost for companies to bring XR products to market.
What was built
A SERMAS Toolkit and Methodology for designing socially-acceptable XR, and a prototypical XR Agent capable of natural language and gesture-based communication.
Who needs this
Who can put this to work
If you are a training center dealing with students who struggle to learn from rigid VR simulations — this project developed an XR Agent that adapts to the user's mental state and provides relevant information in a human-like way.
If you are a clinic dealing with patients who distrust automated XR therapy — this project developed a methodology to make systems transparent and secure, increasing user trust and acceptance.
Quick answers
What is the cost or pricing for the SERMAS Toolkit?
Based on available project data, specific pricing or cost structures for the Toolkit are not provided.
Can this be scaled to a global industrial level?
The project aims to enhance the competitiveness of vendors by cutting down time-to-market and applying the Toolkit to industrial case studies from real-world scenarios.
How is the IP and licensing handled for the resulting tools?
Based on available project data, the specific licensing terms for the SERMAS Methodology and Toolkit are not detailed.
Does this comply with privacy and security regulations?
Yes, the project specifically defines functional and non-functional requirements including security and privacy to ensure the systems are safe and trusted.
How easy is it to integrate this into existing XR hardware?
The SERMAS XR Agent is designed as a general-purpose system combining hardware, software, and algorithmic modules to allow frictionless interaction.
Who built it
The consortium is well-balanced for technology transfer, featuring a 38% industry ratio with 3 industrial partners and 1 SME. With 8 partners across 5 countries (IT, CH, DE, IE, UK), the project blends academic research from 4 universities with practical industrial application, ensuring the resulting Toolkit is grounded in real-world business needs.
Contact Università degli Studi di Modena e Reggio Emilia
Talk to the team behind this work.
Contact us to explore how the SERMAS Toolkit can reduce your XR time-to-market.