Farming is surprisingly dangerous, with far more deaths and injuries than other jobs. Instead of just handing out manuals, this work uses storytelling and real-life experiences to change how farmers actually behave on the job. It's like using a cautionary tale to make someone wear a seatbelt rather than just giving them a rulebook.
Farming has a fatality rate 233% higher than other industries, but many accidents go unreported. Traditional safety training fails because it doesn't change the actual daily habits of workers.
Co-designed risk management tools and digital storytelling methods to change safety habits on farms.
If you are an equipment manufacturer dealing with high accident rates during machine operation — this project developed co-designed risk management tools that help users adopt safer habits. This can lead to safer product designs based on actual worker behavior.
If you are an insurance provider dealing with high claim costs due to the 233% higher fatality rate in farming — this project developed a system to identify and change unsafe habits. This helps reduce the frequency of workplace accidents and associated payouts.
If you are a software developer dealing with low adoption of safety features in apps — this project developed digital storytelling methods to engage workers. You can integrate these behavioral triggers into digital tools to improve safety compliance.
Based on available project data, no specific pricing or implementation costs are provided.
The project operates across 11 national Communities of Practice in 13 countries, suggesting the tools are designed for wide-scale European application across various sectors.
Based on available project data, specific IP or licensing details are not mentioned.
The project develops recommendations for better performing European and national policy and governance to create safer working environments.
The project is active from 2023-01-01 to 2026-12-31.
The consortium is heavily research-driven, featuring 10 universities and 3 research institutes. However, it maintains a strong practical link to the field through 20 partners across 13 countries and 6 'other' organizations, including major bodies like Copa-Cogeca and Oxfam. The low industry ratio (5%) indicates the project focuses more on behavioral science and policy than on immediate commercial product development.
Contact TEAGASC in Ireland for details on the 11 Communities of Practice.
Contact us to find the specific risk management tools developed for your region.
