Imagine if car makers could design their own digital windshield displays as easily as creating an app on a phone. Instead of hiring outside firms for every small change, they can use a specialized toolkit to draw safety alerts and navigation right on the glass. It turns the car's interior into a smart screen that helps drivers stay focused on the road.
Car manufacturers currently outsource most of their AR and HMI software development, making it slow and expensive to update features. This prevents them from fully transitioning to a software-defined vehicle model.
The Rocksolid AR Studio and AR SDK, which are tools for creating, testing, and deploying AR interfaces across multiple vehicle screens.
If you are a vehicle OEM dealing with high costs and slow timelines from outsourcing software, this project developed the Rocksolid AR Studio that allows you to create and modify AR features internally. This enables constant updates and new feature releases over time.
If you are a supplier dealing with the transition to software-defined vehicles, this project developed an AR SDK that integrates with third-party components. This ensures your hardware meets the highest safety and compliance standards for immersive displays.
If you are a manufacturer dealing with driver safety in heavy vehicles, this project developed tools for Heads Up Displays and e-mirrors. This improves driving safety and user experience through immersive AR applications.
Based on available project data, specific pricing or cost details are not provided, though the project aims for commercialization and market readiness.
Yes, the project focuses on the global automotive industry and aims to scale up AR solutions to address a potential €6.6 billion Total Addressable Market.
Based on available project data, the project involves the development of the Rocksolid AR Studio and AR SDK, but specific licensing terms are not disclosed.
Yes, the project includes total system safety validation to ensure the software meets the highest standards of safety and compliance.
The software is designed for seamless integration with third-party components and supports various screens including windshield HUDs, instrument clusters, and e-mirrors.
The consortium is highly lean and industry-focused, consisting of 2 SMEs from Finland and Germany. With a 100% industry ratio and no academic partners, the project is structured for rapid commercial deployment rather than theoretical research.
Contact BASEMARK OY in Finland for licensing and partnership inquiries.
Contact us to connect with the Rocksolid AR team for SDK integration pilots.
