Imagine a digital tug-of-war where some people are trying to pull society back from equality. This work studies the tricks and talking points used by those opposing gender equality on social media and in politics. It creates a playbook of proven responses to help organizations keep their spaces inclusive and democratic.
Organizations face increasing 'anti-gender' backlash and online hate campaigns that threaten inclusive workplace cultures and brand reputation. There is a lack of evidence-based strategies to counter these specific discursive tactics effectively.
Practical toolkits for responding to backlash, policy briefs for politicians, and educational materials including cartoons, podcasts, and theater interventions.
If you are a crisis management agency dealing with coordinated online hate campaigns against a client's equality initiatives — this project developed practical toolkits that provide tested strategies for responding to anti-gender discursive tactics.
If you are a curriculum developer dealing with the need for modern social-emotional learning materials — this project developed cartoons and theater interventions that strengthen inclusive attitudes in schools.
If you are a DEI consultancy dealing with internal backlash against inclusive corporate policies — this project developed context-sensitive tools and policy recommendations to maintain inclusive democratic spaces.
Based on available project data, there is no specific pricing or cost for the toolkits mentioned, as they are developed within a research grant.
The project uses a multi-method design across 8 countries, suggesting the strategies are designed for broad European application, though industrial scaling metrics are not provided.
Based on available project data, specific licensing terms are not listed, but the project focuses on co-creating and disseminating knowledge for gender equality.
The project provides policy recommendations and solutions to support democratic governance and inclusive societies in line with EU and UN agendas.
The project period runs from 2023-01-01 to 2025-12-31, indicating that final tools will be fully refined by the end of 2025.
The consortium is heavily academic, featuring 6 universities and 1 research institution, which ensures high theoretical rigor. However, it includes 1 SME and 3 other partners, bringing the industry ratio to 9%. This mix suggests the output is primarily knowledge-driven but has a bridge to practical application through civil society and small business involvement.
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