Imagine trying to get someone to eat healthier by rearranging the cafeteria so the salad is right in front of them—that's a 'nudge.' This project applies that same psychology to farmers and foresters to make eco-friendly habits the easy choice. They are building mobile apps to help these professionals track and stick to greener practices without feeling forced.
Farmers and foresters often resist switching to sustainable practices even when they are beneficial. This creates a gap between available green technology and actual field adoption.
Web and mobile applications for self-regulation and a policy toolbox containing behavioral insights and 20+ business models.
If you are a software provider dealing with low user adoption of sustainable features — this project developed web and mobile apps that use green nudges to increase farmer engagement and long-term behavioral change.
If you are an advisor dealing with resistance to new climate-neutral technologies — this project developed a portfolio of 20+ social innovations and business models that make the transition to sustainable practices more attractive.
If you are a forestry firm dealing with the need to meet European Green Deal standards — this project developed evidence-based behavioral strategies for boreal forests to reduce biodiversity loss and GHG emissions.
Based on available project data, no specific pricing or cost structures for the tools are provided.
Yes, the project tests strategies across four major European systems: wheat, grapevines, bovines, and boreal forests to ensure they work across diverse regions.
Based on available project data, specific IP or licensing agreements are not mentioned; however, the project aims to produce business models and social innovations.
The project specifically aligns its policy recommendations and toolboxes with the Common Agricultural Policy (CAP) post-2027 and the European Green Deal.
The project period runs until 2028-02-29, suggesting that final validated models will be available by that date.
The consortium is highly diversified with 15 partners across 6 countries, blending academic rigor (6 research institutes/universities) with practical application (4 SMEs and 2 innovation clusters). The inclusion of the European Commission's Joint Research Centre and a farmer association (ASNACODI) indicates a strong bridge between high-level policy and on-the-ground execution, though the industry ratio is relatively low at 13%.
GEOPONIKO PANEPISTIMION ATHINON
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