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PROTEMO · Project

Analyzing Emotional Drivers of Public Policy to Improve Government Communication and Stability

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Imagine if governments could understand exactly why people feel scared or angry about new laws before they cause protests. This work studies the emotional loop between leaders and citizens to see how feelings drive policy and how policies trigger reactions. It is like a psychological map of how security-focused rules actually land with the public.

By the numbers
11
countries in representative survey
8
total deliverables
6
countries involved in consortium
The business problem

What needed solving

Governments struggle to predict and manage the emotional reactions of citizens to security and protective policies, often leading to social instability and failed policy implementation.

The solution

What was built

A research program consisting of 8 deliverables, including a three-wave survey across 11 countries and a series of policy-maker interviews and focus groups.

Audience

Who needs this

Political communication agenciesPublic sector strategy consultantsGovernmental public relations departmentsSociological research firms
Business applications

Who can put this to work

Public Relations & Communications
SME
Target: Political consultancy firm

If you are a consultancy dealing with volatile public reactions to new security laws — this project developed insights into emotional responsiveness that help refine how evidence-based policies are communicated to avoid social unrest.

Market Research
mid-size
Target: Public opinion polling agency

If you are a polling agency dealing with the inability to predict citizen reactions to protective policies — this project developed a three-wave survey and experimental design across 11 countries to measure emotional triggers.

Civic Tech
any
Target: Government software provider

If you are a software provider dealing with low citizen engagement in policy feedback — this project developed an analysis of how emotional needs of underprivileged groups are articulated, allowing for better digital feedback tools.

Frequently asked

Quick answers

What is the cost or price for implementing these findings?

Based on available project data, no pricing or cost structures are provided as this is a research-funded project.

Can this be scaled to an industrial level?

The project uses a representative survey of 11 countries, suggesting the methodology is designed for large-scale cross-national application.

What are the IP and licensing terms for the results?

Based on available project data, specific licensing terms are not mentioned; however, it is a Horizon-RIA project aimed at improving EU policy-making.

What is the timeline for the results to be available?

The project period runs from 2024-01-01 to 2026-12-31.

How does this integrate with existing government systems?

The project focuses on the communication of evidence-based policies and the emotional feedback loop between citizens and the state.

Consortium

Who built it

The consortium is heavily academic, consisting of 5 universities and 2 research organizations. However, there is a strategic 12% industry presence with 1 SME, indicating a small but existing bridge to commercial application. The group spans 6 countries, providing a diverse geographic base for testing emotional responsiveness across different European political cultures.

How to reach the team

Contact Universitat des Saarlandes regarding the emotional dynamics of protective policies.

Next steps

Talk to the team behind this work.

Contact us to find partners for applying these emotional responsiveness models to your public sector clients.