Imagine trying to convince people to save a forest, but everyone sees the forest differently based on their age, religion, or where they live. This work figures out why people ignore nature in their daily choices and creates a toolkit of games and storytelling to change that. It's like finding the right 'emotional key' to unlock a person's willingness to protect the planet.
Biodiversity is consistently ignored in business and policy decisions despite scientific warnings. Companies lack the tools to change the deep-seated values and behaviors that lead to this underprioritization.
A diagnostic tool for analyzing biodiversity perceptions and a catalogue of intervention methods including experiential games and storytelling.
If you are an ESG strategy firm dealing with clients who struggle to integrate nature goals into their business models — this project developed a catalogue of intervention methods that helps trigger behavioral change in corporate settings.
If you are a sustainable brand dealing with low consumer engagement for biodiversity-friendly products — this project developed creative and deliberative methods, such as storytelling, to shift how different social groups perceive and value nature.
If you are a municipal government dealing with public resistance to urban greening projects — this project developed a diagnostic tool to analyze how identity and culture influence local decisions, allowing for better project communication.
Based on available project data, there is no specific pricing or cost structure mentioned for the tools developed.
The project tested methods across 11 case studies in 8 countries, suggesting the tools are designed for scaling to EU and global levels.
Based on available project data, no specific patents or licensing agreements are listed; the project focuses on generating pathways for policy and business practice.
The findings serve as inputs for the implementation of the EU Biodiversity Strategy for 2030 and the post-2020 global biodiversity framework.
Based on available project data, the specific timeline for behavioral shift is not provided, though the project ran from 2022 to 2025.
The consortium is heavily weighted toward research and academia, with 10 universities and research centers. However, it includes 5 SMEs and 1 industry partner, indicating a bridge between social science and practical business application. The 16 partners span 10 countries, providing a broad geographic base for testing behavioral tools.
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