Imagine trying to get everyone to eat healthier and greener, but not knowing why they stick to old habits. This work figures out the hidden triggers that make people choose certain foods over others. It creates a practical toolkit for food sellers and policymakers to nudge people toward better choices without forcing them.
Food companies and policymakers struggle to change consumer eating habits because they lack data on the actual drivers of behavior and the true costs of current diets.
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If you are a supermarket chain dealing with low sales of sustainable products — this project developed a behavioural change intervention toolbox that helps you create food environments that nudge customers toward healthier choices.
If you are a food producer dealing with high environmental costs of production — this project developed a True Costs Accounting (TCA) database that provides insights into the real health and environmental impacts of different dietary patterns.
If you are a city health department dealing with rising diet-related illnesses — this project developed a European Food System Dashboard that provides context-specific policy recommendations to improve local eating habits.
The project developed a True Costs Accounting (TCA) database and methodology to reveal the hidden health, environmental, and socio-economic costs of dietary patterns.
Based on available project data, the project uses 9 Living Labs and a Policy Lab to test interventions across 12 countries, indicating a move toward scalable models.
The project establishes a Knowledge Center as an Open Access and FAIR repository, suggesting that many results are intended for public or open use.
The project provides a Food System Dashboard and policy recommendations designed to help policymakers and food chain actors align with sustainable dietary goals.
The project aims for a transition of 58,500 consumers to healthier and sustainable patterns by 2032.
The consortium is research-heavy with 10 universities and 4 research institutes, but it includes 3 industrial partners and 6 SMEs. With 25 partners across 12 countries, the project has a strong European reach, though the 12% industry ratio suggests the primary focus is on evidence generation rather than immediate commercial product launch.
Contact CONSIGLIO PER LA RICERCA IN AGRICOLTURA E L'ANALISI DELL'ECONOMIA AGRARIA in Italy
Contact us to access the behavioral change intervention toolbox for your retail network.
