Imagine every bank and phone company in your country agreed to use one shared digital wallet — instead of each building their own. That's what PASSCLUB built: an open platform where banks, telcos, and shops all plug in, so customers can pay with their phone both in stores and online. They already got 70% of Norwegian banks on board with a live system called VALYOU, and the plan was to roll it out across Spain, France, and beyond before Apple Pay and Google Pay took over.
Mobile payments in Europe were stuck in a fragmentation trap — 55 separate wallet initiatives had failed because banks and telcos each tried to build their own closed systems. No single player could create enough user adoption alone, and the clock was ticking before Apple and Google locked in their dominance.
A fully tested mobile wallet platform with a Wallet Manager, SDK for third-party widget developers, payment widgets supporting BankAccept and MasterPass, and a Business Intelligence system for tracking wallet metrics. The platform was live in Norway as VALYOU and designed for replication across European markets.
If you are a bank struggling to launch your own mobile wallet — this project built a ready-made, open platform already proven with 70% of Norwegian banks. Instead of investing millions in a proprietary app that might join the 55 failed European wallet initiatives, you plug into a shared infrastructure and go live faster.
If you are a telecom operator wanting to monetize your subscriber base through mobile payments — this project developed a neutral platform where telcos connect alongside banks. In Norway, the goal was 100% of telcos on a single shared wallet, creating a new revenue channel without the risk of building a standalone product.
If you are a retailer dealing with fragmented mobile payment options — this project created a wallet platform supporting both NFC in-store payments and online checkout through widgets like BankAccept and MasterPass. One integration covers multiple payment methods from multiple banks and telcos.
Based on available project data, specific licensing costs are not disclosed. The EU contributed EUR 1,896,125 to develop the platform. As a commercial product from TORO DEVELOPMENT SL, pricing would need to be negotiated directly with the company.
Yes. The platform was commercially deployed in Norway as VALYOU (valyou.no), with 70% of Norwegian banks connected and plans for 100% of telcos. This is not a lab prototype — it handled real transactions in a live national market.
TORO DEVELOPMENT SL is the sole consortium partner and likely holds full IP rights. As an SME-funded project with a single partner, there are no co-ownership complexities. Licensing terms would be set by TORO directly.
The project was explicitly designed to provide a European alternative before major tech platforms entered the market. The key differentiator was neutrality — banks and telcos co-own the ecosystem rather than depending on a single tech company. The project ended in 2017, and the competitive landscape has shifted significantly since.
The entire objective of the EU-funded phase was replication beyond Norway, targeting Spain or France first, then the Netherlands and Poland. The platform was designed as a fully scalable multisided model specifically for cross-border expansion.
The project delivered a new Wallet Manager (fully tested), an SDK package for widget developers, widgets supporting BankAccept and MasterPass payment methods, and a Business Intelligence system with direct wallet metrics reporting. A total of 7 deliverables were completed.
This is a single-company project: TORO DEVELOPMENT SL, a Spanish SME that received the full EUR 1,896,125 in EU funding. With 1 partner from 1 country and a 100% industry ratio, this is a pure commercial play — no universities or research institutes involved. For a business buyer, this means the technology was built with market deployment in mind from day one, not as an academic exercise. The trade-off is that without academic or research partners, independent validation of the technology comes from the Norwegian market deployment rather than peer-reviewed research.
TORO DEVELOPMENT SL is a Spanish SME — look for their team via the PASSCLUB or VALYOU websites.
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