Imagine if artists and climate scientists teamed up to find new ways of making money that actually help the planet. Instead of everyone competing for a quick profit, they are building a system where people work together to create sustainable local economies. It is like turning a solo race into a team effort to save the environment.
Creative businesses often rely on short-term, individual profits that conflict with the urgent need for a green and inclusive climate transition.
The project is building 12 Creative Case Studies and iterative support and evaluation tools tested in three real-world laboratories.
If you are a heritage site manager dealing with outdated business models that ignore climate goals — this project developed creative business models that allow you to act together in sustainable ways. This helps transition your site into a green and inclusive destination.
If you are a creative agency dealing with short-term incentives that clash with environmental values — this project developed support and evaluation tools that shift your focus toward co-agency. This enables you to build long-term value based on climate justice.
If you are a city planner dealing with the need for a green and digital transition in urban areas — this project developed real-world laboratories in places like Kraków and Galway to test social imagination. This provides a blueprint for using culture to push the pace of climate transition.
Based on available project data, there is no specific pricing or cost for the resulting models, as the project focuses on research and testing in real-world laboratories.
The project tests these models in three real-world laboratories across Spain, Poland, and Ireland to evaluate their potential to drive the climate transition at micro, meso, and macro levels.
Based on available project data, there is no mention of specific licensing terms, although the project involves open source communities.
The project runs from 2024-03-01 to 2027-02-28, with results being developed through iterative support and evaluation frames.
The project focuses on shifting from individual, short-term incentives to co-agency, meaning integration requires a change in how companies collaborate and share creativity.
The consortium is diverse, consisting of 15 partners across 8 countries. While it is heavily weighted toward academia (6 universities and 2 research institutions), it includes 2 SMEs and 2 industry partners, resulting in a 13% industry ratio. This suggests the project is primarily research-driven but has a direct link to small-scale commercial application through its SME members.
Contact NTNU in Norway for details on the creative business model testing.
Contact us to find out how to apply these sustainable creative models to your business.
