SciTransfer
NARRATIA · Project

AI-Driven Mixed Reality Storytelling for Personalized Cultural and Heritage Tourism

digitalPilotedTRL 6

Imagine walking through an old castle and having the walls tell you a story where you are actually a character in the plot. Instead of reading a boring plaque, you use a headset or phone to interact with historical figures who react to your choices. It is like turning a museum visit into a personalized, live-action movie based on real history.

By the numbers
6
pilots
5
countries for pilots
13
consortium partners
The business problem

What needed solving

Many heritage sites are under-visited because they are partially preserved or lack inclusive, engaging ways to present history. Current visitor experiences are often static and fail to connect emotionally with modern audiences.

The solution

What was built

A system for generative AI storytelling and mixed reality that creates personalized, interactive narratives in real-world heritage settings.

Audience

Who needs this

Museum DirectorsUNESCO World Heritage Site ManagersCultural Tourism AgenciesImmersive Experience DesignersEducational Software Developers
Business applications

Who can put this to work

Tourism & Hospitality
any
Target: Heritage Site Operator

If you are a site operator dealing with low visitor numbers due to ruins or lack of engagement — this project developed AI-driven interactive narratives that turn visitors into protagonists. This increases the appeal of archaeological parks and UNESCO sites by making them immersive stages.

EdTech
SME
Target: Educational Content Provider

If you are a content provider dealing with static, uninspiring history textbooks — this project developed a new product category of immersive, AI-driven story-based experiences. This allows students to experience history first-hand through mixed reality.

Software Development
mid-size
Target: XR Experience Studio

If you are a studio dealing with the difficulty of balancing creative AI storytelling with historical accuracy — this project developed rigorous safeguards and ethical AI tools. This ensures that generated narratives remain historically grounded and culturally sensitive.

Frequently asked

Quick answers

What is the cost or pricing model for this technology?

Based on available project data, specific pricing is not mentioned, but the project is designing a business model intended for mass deployment across Europe.

Can this be scaled to an industrial level?

Yes, the project demonstrates versatility and replicability through 6 pilots across 5 countries, covering diverse sites from industrial heritage to baroque cities.

How is the IP and licensing handled?

Based on available project data, specific licensing terms are not provided, but the project aims to position itself as a new product category for the heritage and education markets.

What regulations does the AI follow?

The system incorporates ethical and inclusive AI safeguards to ensure historical accuracy and cultural sensitivity, aligning with UNESCO and EU innovation agendas.

What is the implementation timeline?

The project is scheduled to run from 2026-09-01 to 2029-02-28.

Consortium

Who built it

The consortium is well-balanced for commercialization, featuring 13 partners from 7 countries. With an industry ratio of 23% (including 3 industry partners and 2 SMEs), there is a clear bridge between the 7 academic/research entities and the market. The presence of partners from diverse regions (CZ, EL, ES, FI, IT, PL, PT) ensures the product is tested across different cultural and linguistic markets.

How to reach the team

Contact the Universidad Politecnica de Madrid for partnership inquiries.

Next steps

Talk to the team behind this work.

Contact us to connect with the NARRATIA consortium for early adoption of AI-driven heritage tools.