If you are a site operator dealing with low visitor numbers due to ruins or lack of engagement — this project developed AI-driven interactive narratives that turn visitors into protagonists. This increases the appeal of archaeological parks and UNESCO sites by making them immersive stages.
AI-Driven Mixed Reality Storytelling for Personalized Cultural and Heritage Tourism
Imagine walking through an old castle and having the walls tell you a story where you are actually a character in the plot. Instead of reading a boring plaque, you use a headset or phone to interact with historical figures who react to your choices. It is like turning a museum visit into a personalized, live-action movie based on real history.
What needed solving
Many heritage sites are under-visited because they are partially preserved or lack inclusive, engaging ways to present history. Current visitor experiences are often static and fail to connect emotionally with modern audiences.
What was built
A system for generative AI storytelling and mixed reality that creates personalized, interactive narratives in real-world heritage settings.
Who needs this
Who can put this to work
If you are a content provider dealing with static, uninspiring history textbooks — this project developed a new product category of immersive, AI-driven story-based experiences. This allows students to experience history first-hand through mixed reality.
If you are a studio dealing with the difficulty of balancing creative AI storytelling with historical accuracy — this project developed rigorous safeguards and ethical AI tools. This ensures that generated narratives remain historically grounded and culturally sensitive.
Quick answers
What is the cost or pricing model for this technology?
Based on available project data, specific pricing is not mentioned, but the project is designing a business model intended for mass deployment across Europe.
Can this be scaled to an industrial level?
Yes, the project demonstrates versatility and replicability through 6 pilots across 5 countries, covering diverse sites from industrial heritage to baroque cities.
How is the IP and licensing handled?
Based on available project data, specific licensing terms are not provided, but the project aims to position itself as a new product category for the heritage and education markets.
What regulations does the AI follow?
The system incorporates ethical and inclusive AI safeguards to ensure historical accuracy and cultural sensitivity, aligning with UNESCO and EU innovation agendas.
What is the implementation timeline?
The project is scheduled to run from 2026-09-01 to 2029-02-28.
Who built it
The consortium is well-balanced for commercialization, featuring 13 partners from 7 countries. With an industry ratio of 23% (including 3 industry partners and 2 SMEs), there is a clear bridge between the 7 academic/research entities and the market. The presence of partners from diverse regions (CZ, EL, ES, FI, IT, PL, PT) ensures the product is tested across different cultural and linguistic markets.
Contact the Universidad Politecnica de Madrid for partnership inquiries.
Talk to the team behind this work.
Contact us to connect with the NARRATIA consortium for early adoption of AI-driven heritage tools.