SciTransfer
MOSAIC · Project

Behavioral Data and Digital Tools for Sustainable Land Use Planning

environmentPrototypeTRL 3

Imagine trying to get people to change their habits, but you don't actually know why they do what they do. This project acts like a psychological map for land owners, figuring out what actually motivates a farmer or a city planner to protect nature. It then turns those insights into a digital toolkit to help people make better choices for the planet.

By the numbers
20
partners
9
countries involved
The business problem

What needed solving

Landowners often value the environment but make decisions that harm it due to hidden drivers. Current legislation and funding fail to stop biodiversity loss because they ignore the psychology behind land use decisions.

The solution

What was built

A digital learning environment and a toolbox of technologies. It also includes spatial, social, and economic models to predict land use patterns.

Audience

Who needs this

Agricultural land managersGovernmental regulatory agenciesRenewable energy developersNature conservation organizations
Business applications

Who can put this to work

Agri-Tech
SME
Target: Farm management software provider

If you are a software provider dealing with low adoption of sustainable farming practices — this project developed a digital learning environment that uses behavioral drivers to increase user willingness to adopt green land use.

Environmental Consulting
mid-size
Target: Land use planning consultancy

If you are a consultancy dealing with unpredictable land use changes — this project developed spatial and economic models that predict future land patterns based on human motivations and market prices.

Renewable Energy
enterprise
Target: Wind and Solar farm developer

If you are a developer dealing with local resistance to new energy sites — this project developed a set of innovative incentive schemes and policy lab results to better align project goals with landowner motivations.

Frequently asked

Quick answers

What is the cost or price of the tools developed?

Based on available project data, no specific pricing or cost for the digital toolbox has been disclosed.

Is the solution available for industrial scale?

The project aims to support governance levels from local to supra-national scales, but the current status is in the research and development phase.

How is the IP and licensing handled?

Based on available project data, there are no specific details regarding patents or licensing agreements provided.

What regulations does this address?

It targets climate change, biodiversity loss, and renewable energy challenges, aligning with long-term European sustainability goals.

When will the final results be ready?

The project period runs until 2028-02-29, indicating that final results are expected by that date.

Consortium

Who built it

The consortium is heavily weighted toward research and academia, with 7 universities and 6 research organizations. With only 1 industry partner and 2 SMEs (a 5% industry ratio), the project is primarily driven by scientific discovery and social science rather than immediate commercial productization.

How to reach the team

Contact VLAAMSE INSTELLING VOOR TECHNOLOGISCH ONDERZOEK N.V. in Belgium

Next steps

Talk to the team behind this work.

Contact us to track the development of the MOSAIC digital toolbox for your land-use strategy.

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