Morpheos · Project

Smartphone Body Scanning for E-Commerce That Recommends Products That Actually Fit

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Ever bought clothes or furniture online and had to return them because the size was wrong? Morpheos built a system that uses your smartphone camera to capture your body measurements, then matches you with products that actually fit. It works as a plug-and-play add-on for popular online shop platforms like Magento and Prestashop, so even small fashion brands can offer personalized size recommendations. Over time, the system learns from a growing database of body types from consumers worldwide, getting smarter with every measurement.

By the numbers

major e-commerce platforms supported (Wordpress, Joomla, Magento, Prestashop)

consortium partners

countries involved (DE, ES, IT)

SMEs in the consortium

creative manufacturing sectors validated (fashion, interior design)

50%

industry partners in the consortium

The business problem

What needed solving

Online retailers in fashion and interior design lose significant revenue to returns caused by poor fit — customers cannot try products before buying, and generic size charts fail across diverse body types and geographies. Small creative manufacturers lack affordable technology to offer personalized product recommendations, leaving them unable to compete with large platforms that invest heavily in sizing AI.

The solution

What was built

A plug-and-play e-commerce platform with add-ons for Wordpress, Joomla, Magento, and Prestashop that uses smartphone cameras to capture consumer body measurements, stores them in a standardized morphotype database, and runs a self-learning algorithm to match customers with correctly sized products. A public prototype was demonstrated on the project website.

Audience

Who needs this

Online fashion retailers with high return rates due to sizing issuesInterior design and furniture e-commerce companiesE-commerce platform developers looking for differentiation featuresCreative SME manufacturers selling high-design goods onlineWeb entrepreneurs building apps for the fashion-tech space

Business applications

Who can put this to work

Fashion e-commerce

SME

Target: Online clothing retailers with high return rates

If you are an online fashion retailer dealing with size-related returns eating into your margins — this project developed plug-and-play add-ons for major e-commerce platforms (Wordpress, Joomla, Magento, Prestashop) that use smartphone cameras to capture customer body measurements and recommend items that actually fit. The system was validated in real business environments with SME vendors and consumers in the fashion sector.

Interior design and home furnishing

SME

Target: Online furniture and home décor shops

If you are an online interior design retailer struggling with customers ordering furniture that doesn't fit their space or body — this project built a morphotype-based recommendation engine that matches products to individual consumer measurements. The platform was tested in the interior design sector alongside fashion, proving it works across creative manufacturing categories.

E-commerce technology

any

Target: Web development agencies and e-commerce platform integrators

If you are a web developer or e-commerce integrator looking for differentiation — this project created an open ecosystem with standardized APIs for third-party developers to build additional solutions and apps. The platform was designed for 4 major e-commerce systems, opening a new revenue stream for agencies serving creative industry clients.

Frequently asked

Quick answers

What would it cost to integrate this into my online shop?

The project designed the solution as plug-and-play add-ons specifically to be affordable and accessible for SMEs. Based on available project data, specific pricing was not published, but the architecture targets small creative manufacturers — suggesting a cost structure designed for businesses without large IT budgets.

Can this scale to handle thousands of customers?

The system was built around a centralized big data morphotype database designed to cover all geographical groups of online consumers worldwide. The self-learning matcher algorithm improves with scale, meaning more users make recommendations more accurate. The beta version was validated in real business environments.

Who owns the IP and can I license this technology?

The consortium of 6 partners across 3 countries developed this under EU Innovation Action funding. IP is shared among the partners, with the coordinator being Universitat Politecnica de Catalunya in Spain. Licensing terms would need to be negotiated directly with the consortium.

Which e-commerce platforms does this work with?

The project built add-ons for 4 major e-commerce platforms: Wordpress, Joomla, Magento, and Prestashop. These were designed as plug-and-play components, meaning integration should not require rebuilding your existing online shop.

How accurate are the body measurements taken by smartphone?

The system uses smartphone mobile cameras to collect consumer measurements in a commercial environment. Based on available project data, the self-learning matcher algorithm was refined, validated, and implemented during the project, with testing done by real SME vendors and consumers in fashion and interior design sectors.

Is this still actively maintained or available?

The project ran from 2017 to 2018 and is now closed. The project website was morpheosproject.eu. Based on available project data, the beta version was completed — but current availability would need to be confirmed with the consortium partners.

Consortium

Who built it

The consortium of 6 partners across Germany, Spain, and Italy blends academic research with industry execution: 3 industrial partners and 4 SMEs (some overlap) alongside 2 universities and 1 research organization. The 50% industry ratio signals the project was built with real commercial use in mind, not just academic exploration. Led by Universitat Politecnica de Catalunya, the partnership spans three of Europe's strongest fashion and design markets. The heavy SME presence suggests the technology was tested by the same type of company it was designed to serve.

UNIVERSITAT POLITECNICA DE CATALUNYACoordinator · ES
HOLONIX SRLparticipant · IT
TECHNISCHE UNIVERSITAET MUENCHENparticipant · DE
INSTITUTO TECNOLOGICO METALMECANICO, MUEBLE, MADERA, EMBALAJE Y AFINES-AIDIMMEparticipant · ES
I-DEAL S.R.L.C.R.participant · IT
FRATELLI PIACENZA S.P.A.participant · IT

How to reach the team

The coordinator is Universitat Politecnica de Catalunya in Spain. SciTransfer can help locate the right contact person.

Order a report on this consortium See UNIVERSITAT POLITECNICA DE CATALUNYA profile →

Next steps

Talk to the team behind this work.

Want to explore if Morpheos technology can reduce your return rates? SciTransfer can connect you with the research team and help evaluate fit for your business.

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