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MORES · Project

Tools to Measure and Manage Emotional Responses in Public Policy and Communication

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Imagine if you could tell whether a public debate is getting too heated or if people just don't care enough to participate. This work creates a way to find the 'sweet spot' of emotion so people feel connected to decisions without becoming polarized. It's like a thermometer for the mood of a society to help leaders communicate better.

By the numbers
9
partners
7
countries
15
research tasks
The business problem

What needed solving

Organizations and governments struggle with extreme public polarization or total citizen apathy. This makes it difficult to implement policies without triggering intense emotional backlash or facing complete indifference.

The solution

What was built

The project is building a method to measure the emotional valence of policies, resilience-building games for the metaverse, and toolkits for policymakers.

Audience

Who needs this

Government communication departmentsPublic affairs consultanciesCivic tech startupsDigital education platforms
Business applications

Who can put this to work

Public Relations & Communications
SME
Target: Strategic communication agency

If you are a strategic communication agency dealing with highly polarized public reactions to a client's campaign — this project developed a method to measure the emotional valence of policies that helps refine messaging to reduce tribalism.

EdTech & Gaming
any
Target: Educational software developer

If you are an educational software developer dealing with the need for civic education tools — this project developed games to strengthen political-emotional resilience in real-life and metaverses.

GovTech
mid-size
Target: Civic engagement platform provider

If you are a GovTech provider dealing with low citizen turnout and apathy — this project developed toolkits to help policymakers respond to citizens' emotional needs and bolster trust in governance.

Frequently asked

Quick answers

What is the cost or pricing for these tools?

Based on available project data, no pricing or cost structure for the resulting toolkits has been disclosed.

Can these tools be scaled for industrial use?

The project uses Large Language Models for text mining, suggesting the potential for digital scaling, though specific industrial scale metrics are not provided.

What are the IP and licensing terms for the toolkits?

Based on available project data, the specific licensing terms for the policy measurement methods and games are not mentioned.

How does this integrate with existing government software?

The project aims to provide toolkits and policy ideas to embed emotional needs into policymaking, but technical integration specifications are not listed.

What is the timeline for the availability of these tools?

The project period runs from 2024-01-01 to 2026-12-31, indicating that final tools will be ready by the end of 2026.

Consortium

Who built it

The consortium is heavily academic, consisting of 6 universities and 1 research institution, with a low industry ratio of 11% (1 industry partner). This suggests the output is currently research-driven, though the inclusion of an SME indicates a path toward commercial application of the toolkits.

How to reach the team

Contact ELTE TARSADALOMTUDOMANYI KUTATOKOZPONT in Hungary

Next steps

Talk to the team behind this work.

Contact us to track the release of the emotional valence measurement toolkits.