Imagine if museums could know exactly how a visitor feels and why they might feel disconnected. This project uses brain science to figure out how to turn a boring walk through a gallery into an emotional experience that builds confidence and resilience. It's like creating a 'recipe' for experiences that actually stick with people long after they leave.
Museums and cultural sites struggle to attract non-visitors and disaffected publics because communication is often one-way and fails to create an emotional bond. This leads to a lack of citizen belonging and missed opportunities for social resilience.
A toolkit for cultural professionals to design and monitor experiences, and a protocol for assessing confidence and wellbeing using psychometric scales and physiological indices.
If you are a museum operator dealing with disaffected publics and non-visitors — this project developed a toolkit for designing and assessing cultural experiences that increases visitor empathy and belonging.
If you are a hospital administrator dealing with patients lacking confidence and positive thinking — this project developed a method to use cultural heritage in non-cultural settings to boost wellbeing.
If you are a digital agency dealing with low user retention in virtual tours — this project developed a hybrid physical and virtual setting to test cognitive and neurophysiological responses to stimuli.
Based on available project data, the cost or pricing model for the professional toolkit is not specified.
The project tests solutions across 10 countries and 3 different settings (museums, hospitals, and hybrid urban/social media contexts), suggesting a scalable model for diverse environments.
Based on available project data, specific licensing terms are not mentioned, but the project aims to provide cultural professionals with a toolkit and design principles.
The project runs from 2024-10-01 to 2027-09-30, with deliverables including a management plan and assessment protocols.
The project focuses on a hybrid setting including social media and virtual contexts, though specific technical integration APIs are not detailed in the current data.
The consortium is well-diversified with 14 partners across 10 countries, showing a strong European reach. With a 21% industry ratio (3 industrial partners) and 5 universities, the project balances academic neuroscientific research with practical application, though it remains heavily weighted toward research and 'other' organizations.
Contact Politecnico di Torino regarding the TransforMeans toolkit
Contact us to connect with the consortium for pilot implementation
