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MELIORA · Project

AI-Powered Digital Coach for Breast Cancer Risk Reduction and Lifestyle Change

healthPilotedTRL 7

Imagine having a smart health coach in your pocket that knows exactly why you struggle to eat well or exercise based on where you live and your culture. It uses AI to give personalized tips to women at risk of or recovering from breast cancer. The goal is to make healthy habits stick, even for people who usually find it hard to access healthcare.

By the numbers
2,080
Women targeted through pilot sites
8
Tailor-made lifestyle intervention studies
4
European countries of implementation
6
Piloting centres
The business problem

What needed solving

Low adoption of preventive health behaviors among women at risk of breast cancer, particularly in disadvantaged or rural areas, leads to higher disease incidence and healthcare costs.

The solution

What was built

An AI-supported Virtual Coach (VC) digital health intervention. It provides personalized, context-aware guidance on nutrition and exercise based on the COM-B behavioral model.

Audience

Who needs this

Digital health app developersPrivate oncology clinicsPublic health agenciesHealth insurance companies
Business applications

Who can put this to work

Digital Health
SME
Target: Health App Developer

If you are a health app developer dealing with low user retention in wellness apps — this project developed a Virtual Coach that uses AI and behavioral science to keep 2,080 women engaged in lifestyle changes. This ensures users actually stick to their health goals.

Healthcare Providers
enterprise
Target: Private Clinic Network

If you are a clinic network dealing with poor patient adherence to post-cancer recovery plans — this project developed a context-aware digital intervention that supports survivors. It helps clinics improve patient outcomes through automated, personalized monitoring.

Insurance
enterprise
Target: Health Insurance Provider

If you are an insurer dealing with high costs of late-stage cancer treatment — this project developed a scalable prevention tool targeting 2,080 women. Reducing risk factors through sustainable behavior change can lower long-term claims costs.

Frequently asked

Quick answers

What is the cost or pricing model for the Virtual Coach?

Based on available project data, specific pricing is not listed, but the project includes a health economic evaluation and budget impact analysis to determine cost-effectiveness.

Can this be scaled to other countries?

Yes, the project is already being tested across 4 countries (Greece, Sweden, Spain, and Lithuania) and includes a specific scalability assessment to evaluate adoption in other European regions.

Who owns the IP or licensing for the AI tool?

Based on available project data, the IP details are not specified, but the project is managed by a consortium of 16 partners including 5 SMEs.

How does it integrate with existing health systems?

The tool uses primary health care centres, hospitals, and patient organisations as entry points to reach the community.

What is the timeline for deployment?

The project runs from 2024-01-01 to 2027-12-31, with pilot studies currently being implemented.

Consortium

Who built it

The consortium is well-balanced for commercialization, featuring 16 partners with a 25% industry ratio. The presence of 5 SMEs suggests a strong drive toward creating a viable product rather than just academic research, while the mix of 4 universities and 4 research institutes ensures the AI is grounded in clinical evidence.

How to reach the team

Contact CHAROKOPEIO PANEPISTIMIO in Greece

Next steps

Talk to the team behind this work.

Contact us to explore licensing opportunities for the Virtual Coach AI.

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