Imagine you create a video or photo and want to share it across multiple platforms — but you lose track of who's using it, whether they have permission, and whether you're getting paid. MediaVerse built a kind of decentralized "media hub" where creators, news organizations, and brands can upload content, automatically manage rights using blockchain, and let smart contracts handle licensing and payments. Think of it like a shared media library with built-in copyright protection and AI tools that help moderate, translate, and even turn flat content into immersive VR experiences.
Media companies, publishers, and content creators lose revenue and control when their content spreads across platforms without proper rights tracking or automated licensing. Managing media assets across multiple channels, ensuring copyright compliance, and monetizing reuse is manual, fragmented, and error-prone — especially for cross-border distribution in Europe.
MediaVerse delivered a fully integrated decentralized media platform across two release cycles (v1 and v2), with 22 total deliverables covering blockchain-based rights management, AI-powered content moderation and identification, XR authoring tools, social media analytics, and content adaptation services for multi-platform distribution.
If you are a digital news publisher dealing with unauthorized reuse of your content across platforms — MediaVerse developed a decentralized asset management system with blockchain-based rights tracking that lets you trace where your content goes and automate licensing. The platform was validated through large-scale pilots in citizen journalism with 12 consortium partners across 7 countries.
If you are a creative agency struggling to manage media rights across multiple client campaigns and distribution channels — MediaVerse built AI-powered content identification and smart contracts that automate cross-network rights negotiation and monetization. With 8 industry partners involved in development, the platform handles content adaptation for distribution across different networks and devices.
If you are a VR or immersive media studio dealing with the complexity of authoring and distributing 360-degree and XR content — MediaVerse developed integrated XR authoring tools with accessibility features and content adaptation services. The platform went through two full development cycles with integration testing, resulting in a final validated release.
The project does not publish specific licensing or deployment costs. MediaVerse is designed as a decentralized network where each instance can be deployed as a node, suggesting a modular adoption model. Contact the consortium for pricing on pilot deployments or licensing arrangements.
The platform was designed as a decentralized network architecture, meaning each organization deploys its own node that connects to the wider MediaVerse network. It was validated through large-scale pilots with 12 partners across 7 countries, suggesting it can handle multi-organization, cross-border media exchange at scale.
The consortium of 12 partners across 7 countries developed the technology under an EU Innovation Action. IP is typically shared among consortium members. With 8 industry partners and 4 SMEs in the consortium, commercial licensing paths are likely already defined. Contact the coordinator for specific licensing terms.
MediaVerse uses blockchain to create traceable records of media ownership and usage rights. Smart contracts automate cross-network rights negotiation and content monetization, meaning licensing terms execute automatically when content is shared or reused across the decentralized network.
The project explicitly follows what it calls 'the European way' — helping users create and publish content while keeping control over shared media. Built with EU funding and validated across 7 European countries, the platform is designed with European copyright and data protection principles in mind.
The platform includes AI-driven content moderation and identification, social media analytics, content accessibility tools, and XR authoring capabilities. These were developed across 22 deliverables and integrated into the final platform release after two development cycles.
The platform completed its final release (v2) with full integration testing by September 2023. Based on available project data, deployment involves setting up a MediaVerse node that connects to the decentralized network. Exact onboarding timelines would depend on your infrastructure and content volume.
The MediaVerse consortium is strongly industry-driven with 67% industry partners (8 out of 12), complemented by 4 SMEs, 2 research organizations, and 1 university across 7 European countries (Belgium, Switzerland, Germany, Greece, Spain, Italy, Portugal). This heavy industry presence — unusual for EU research projects — signals the technology was built with commercial deployment in mind. The coordinator is the Greek national research center CERTH, a well-established technology transfer organization. The geographic spread across Southern and Central Europe provides good coverage of diverse media markets.
CERTH (Ethniko Kentro Erevnas kai Technologikis Anaptyxis), Greece — find the project coordinator via the project website or CERTH's staff directory
Want to explore how MediaVerse's decentralized media rights platform could solve your content management challenges? SciTransfer can connect you directly with the development team and help evaluate fit for your use case.
