If you are a regional tourism board dealing with overtourism at main sites and empty secondary locations — this project developed design guidelines and tech tools that spread footfall by gamifying the visitor journey.
Location-Based Gaming Tools to Increase Tourism and Visitor Engagement at Heritage Sites
Imagine a digital scavenger hunt that turns a historical site into a giant game board. Instead of just reading plaques, visitors use their phones to uncover hidden stories and play interactive games as they walk. It's like turning a museum visit into an immersive adventure to attract younger crowds.
What needed solving
Cultural sites struggle to attract young audiences and manage overtourism. Current digital tools are often too expensive, custom-built, and not integrated into the actual visitor experience.
What was built
A set of reusable technologies, design guidelines, and ethical rules for creating location-based games. These include AR and soundscape tools tested in 4 real-world heritage sites.
Who needs this
Who can put this to work
If you are a game studio dealing with the high cost of building custom location-based apps for museums — this project developed a reusable set of technologies that lowers the barrier to creating and deploying these experiences.
If you are a museum director dealing with a lack of interest from younger audiences — this project developed immersive storytelling and soundscape tools that make history feel interactive and modern.
Quick answers
What is the cost or price for implementing these tools?
Based on available project data, specific pricing or cost structures for the tools are not provided.
Can this be scaled to an industrial level?
The project aims for mass adoption by cultural institutions through an open, extensible, and reusable set of technologies.
How is the IP and licensing handled?
Based on available project data, the project focuses on creating an open and reusable set of technologies, though specific licensing terms are not detailed.
How does this integrate with existing museum systems?
The project creates technological solutions designed to integrate with existing visitor structures and traditional interpretation methods.
What is the timeline for deployment?
The project runs from 2023-04-01 to 2026-03-31, with pilot testing occurring across these dates.
Who built it
The consortium is heavily academic, consisting of 6 universities and 2 research organizations out of 12 partners. With only 1 SME and 0 large industry players, the project is driven by research and design expertise rather than commercial scaling, though it leverages 5 different countries to ensure diverse testing environments.
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