Imagine trying to get everyone to switch from coffee to a new healthy drink, but the new drink tastes bad and is hard to find. This project fixes that for plant-based proteins by creating recipes people actually like and placing them where people already shop. It's like a giant taste-test and shopping experiment across Europe to move meat alternatives from a tiny niche to every dinner table.
Alternative proteins are currently a niche market because products often have suboptimal taste, limited variety, and poor placement in stores. This prevents the majority of consumers from switching from animal-based proteins.
Developed 16 new food products from 7 protein sources and created 17 system maps for 13 EU countries to identify market leverage points.
If you are a plant-based food producer dealing with low consumer acceptance due to poor taste or texture — this project developed 16 new products using 7 different protein sources that improve appeal. This allows you to diversify your catalog and reach non-early adopters.
If you are a supermarket chain dealing with isolated product placement that limits sales — this project developed governance levers and food environment maps for 13 EU countries. This helps you optimize where and how alternative proteins are displayed to increase sales.
If you are a canteen provider dealing with the challenge of introducing healthy proteins to vulnerable groups or children — this project implemented 11 living labs to find behavioral drivers. You can use these insights to make sustainable proteins an easy and economically viable choice.
Based on available project data, the project aims to make alternative products an economically viable choice by engaging middle food system actors.
The project involves 18 industry partners and focuses on mainstreaming products, though specific industrial scale-up metrics are not detailed in the summary.
Based on available project data, the project developed 16 new products, but specific licensing terms or patent details are not provided.
The project specifically targets the use of 7 sustainable and novel protein sources to ensure they are acceptable and available across Europe.
The project runs from November 2022 to October 2026, with communication campaigns spanning 4 years.
The consortium is heavily weighted toward commercial application, featuring 45 partners with a 40% industry ratio (18 companies). The presence of 19 SMEs suggests a focus on agile innovation and market entry. With 17 countries involved, the project has significant geographic reach, ensuring that the 16 developed products are tested against diverse European consumer preferences.
Contact CENTRO NACIONAL DE TECNOLOGIA Y SEGURIDAD ALIMENTARIA in Spain
Contact us to access the behavioral driver data and product specifications for the 16 new protein alternatives.
