Imagine trying to open a shop in a neighborhood where the rules keep changing and powerful neighbors are fighting for influence. This project creates a guidebook and a set of tools to help the EU and businesses navigate these tricky areas. It uses real-world surveys and influence trackers to predict where it is safe and smart to invest.
Companies expanding into Eastern Europe and the Balkans face high uncertainty due to shifting geopolitical loyalties and inconsistent policy compliance. There is a lack of standardized data to measure the influence of non-EU actors on these markets.
The project is building an external influence index (Russia, China, Turkey), a social policy compliance scoreboard, and two tailor-made toolkits for policy action.
If you are a consultancy dealing with unpredictable market shifts in Ukraine or the Balkans — this project developed an external influence index for Russia, China, and Turkey that helps quantify regional risks.
If you are a firm dealing with lack of consumer data in emerging markets — this project developed a public opinion survey in Ukraine that provides direct insights into local sentiment.
If you are an agency dealing with complex regulatory alignment — this project developed a social policy compliance and cohesion scoreboard to track how countries meet EU standards.
Based on available project data, there is no mention of pricing or costs for the resulting toolkits.
Based on available project data, the project focuses on policy recommendations and toolkits rather than industrial-scale hardware or software.
Based on available project data, no specific IP or licensing terms are provided.
The project period runs from 2024-01-01 to 2026-12-31.
The project provides two tailor-made toolkits and a scoreboard designed to offer actionable policy recommendations.
The consortium is heavily weighted toward research and academia, with 8 universities and 7 research institutions. However, it possesses strong regional depth, with 19 partners across 16 countries, specifically including 7 partners from high-risk target zones like Ukraine, Georgia, and the Western Balkans, ensuring the data is grounded in local reality.
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Contact us to track the release of the external influence index.
