Imagine trying to start a creative business in a small village using a playbook written for New York or London; it just doesn't fit. This work figures out how art and design businesses actually grow in the countryside. It's like creating a custom GPS for rural entrepreneurs to find new customers and better ways to make money.
Creative businesses in rural areas are often invisible and lack the specific business models and networks needed to survive, as most growth strategies are designed for big cities.
A network of 6 regional Labs and a set of 11 deliverables including assessments of socioeconomic resilience and innovation potential for rural creative sectors.
If you are a regional tour operator dealing with low visitor numbers in off-peak seasons — this project developed capacity-building skills and new business models that help you integrate local creative arts to attract more sustainable tourism.
If you are an artisanal workshop dealing with limited market reach — this project developed horizontal working networks that connect you with other creators to scale your production and visibility.
If you are a local agency dealing with a lack of economic diversity — this project developed a set of policy proposals and planning tools to turn local creative industries into drivers of regional competitiveness.
Based on available project data, there is no specific pricing or cost for the resulting business models as the project is EU-funded research.
The project focuses on non-urban CCIs and uses 6 regional Labs to test scalability, but it targets regional competitiveness rather than heavy industrial scale.
Based on available project data, no specific patents or licenses are mentioned; the focus is on capacity-building and policy proposals.
The project specifically assesses and advances multi-level innovation and culture policy and planning tools to better fit non-urban regions.
The project runs from 2022-07-01 to 2026-06-30, with research streams already active as of December 2024.
The consortium is heavily academic, consisting of 8 universities and 3 research centers across 12 countries. With 0% industry representation and 0 SMEs, the project is driven by theoretical research and public-sector governance rather than commercial interests, meaning the outputs are likely to be guidelines and policy tools rather than commercial products.
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