Imagine trying to sell a new product that people are scared of because they don't trust the experts. Instead of just shouting louder or using fancy ads, this project finds ways to actually listen to people's fears and involve them in the process. It's like inviting the customers to help design the product so they know exactly how it works and why it's safe.
Companies often face 'trust deficits' and public skepticism when launching scientific innovations, which can lead to project delays or market failure. Traditional top-down communication often fails to address the root causes of this distrust.
The project created tools for researchers to make their work more inclusive and transparent, along with policy recommendations and platforms for interaction between scientists and the public.
If you are a crisis management agency dealing with public backlash against new technologies — this project developed tools for researchers and communicators that turn skepticism into a source of insight. This helps move away from top-down promotion toward earned trust.
If you are a drug developer dealing with vaccine hesitancy — this project developed a method for inclusive and transparent knowledge production. This allows companies to engage with critical public concerns to build a more robust and informed level of trust.
If you are an infrastructure provider dealing with local community opposition to wind or solar farms — this project developed a co-creative engagement process. This ensures societal values and practical knowledge are included in the planning to reduce friction.
Based on available project data, no specific pricing or commercial costs are mentioned; the project was supported by an EU contribution of EUR 1,816,064.
The project focuses on methodological changes and tools for engagement rather than a physical product, making it applicable across various scales of organizational communication.
Based on available project data, there is no mention of patents or specific licensing agreements for the tools created.
The project provides policy recommendations to funding bodies and universities to help align research with societal needs and values.
The project ran from 2022-06-01 to 2025-05-31, meaning the tools and recommendations are being finalized now.
The consortium is heavily academic, consisting of 7 universities and 1 research organization, which suggests a strong theoretical foundation. However, it includes 1 industry partner and 1 SME, indicating that the results are being vetted for practical application in the real world across 8 different European countries.
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Contact us to access the specific tools for participatory engagement developed by IANUS.
