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GREAT · Project

Using Mobile Games to Collect Large-Scale Citizen Data for Climate Policy Design

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Imagine if instead of boring surveys, people shared their opinions on climate change while playing a mobile game. This project turns gaming into a tool to find out what millions of people actually want from environmental laws. It's like a digital bridge that lets governments listen to the public through play.

By the numbers
3 million
expected players reached via PlanetPlay
12
pilot studies completed
78
participants in initial pilot studies
The business problem

What needed solving

Policy makers struggle to get honest, large-scale data on citizen preferences for climate policies. Traditional surveys often fail to reach diverse or underrepresented groups.

The solution

What was built

Two game platforms: PlanetPlay for large-scale quantitative data and SGI for small-group qualitative insights. Additionally, analytics tools were built to visualize this data for policy makers.

Audience

Who needs this

Environmental Policy ConsultantsCivic Engagement Software FirmsMobile Game PublishersPublic Opinion Research Agencies
Business applications

Who can put this to work

Market Research
mid-size
Target: Public Opinion Polling Firm

If you are a polling firm dealing with low response rates in traditional surveys — this project developed a survey engine deployed in hit mobile games that can reach 3 million players. This allows for massive data collection without the friction of standard questionnaires.

Government Technology
SME
Target: Civic Tech Software Provider

If you are a software provider dealing with a lack of citizen engagement in policy making — this project developed analytics tools to capture and visualize data for policy makers. This transforms raw player preferences into actionable insights for climate legislation.

Gaming
enterprise
Target: Mobile Game Developer

If you are a game developer dealing with a need to add social purpose to your titles — this project developed a method to integrate short-burst survey engines into hit games. This adds a layer of real-world impact and citizen science to the gaming experience.

Frequently asked

Quick answers

What is the cost or price for implementing these tools?

Based on available project data, no specific pricing or cost structures for the tools are provided.

Can this be scaled to a global audience?

Yes, the PlanetPlay platform is designed for scale and is expected to reach 3 million players in hit mobile games.

Who owns the IP or licensing for the game platforms?

Based on available project data, the specific licensing terms are not mentioned, though the project involves 9 partners across 8 countries.

How does this integrate with existing policy-making processes?

It provides a communication channel where data on citizen preferences is transferred to policy makers to influence the creation of better climate policies.

What is the timeline for deploying these tools?

The project period runs from 2023-02-01 to 2026-01-31, with pilot studies already completed.

Consortium

Who built it

The consortium is research-heavy with 6 universities and 1 research institute, but maintains a 22% industry ratio with 2 SMEs. This balance suggests a transition from academic theory to practical application, leveraging expertise across 8 countries including Germany, China, and the UK.

How to reach the team

Contact DIPF Leibniz-Institut für Bildungsforschung und Bildungsinformation in Germany

Next steps

Talk to the team behind this work.

Contact us to explore licensing the PlanetPlay survey engine for your market research needs.

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