SciTransfer
GoNaturePositive · Project

Scaling Nature-Based Businesses to Reduce Risk and Attract Green Investment

environmentPilotedTRL 6

Imagine if businesses were paid to heal the earth instead of just doing less harm. This work creates a guidebook for companies to actually improve nature while making a profit. It's like moving from a 'do no harm' rule to a 'make it better' strategy for the planet.

By the numbers
10%
Annual global gross product cost due to ecosystem degradation
23
Number of partners in the consortium
750
Number of research results/consultations generated in first 18 months
The business problem

What needed solving

Current economic systems ignore the value of nature, leading to a loss of biodiversity that costs the global economy 10% of its annual gross product. Businesses lack a clear guide on how to transition to a model that restores nature while remaining profitable.

The solution

What was built

A conceptual guide for a nature-positive economy, a policy roadmap, and six real-world pilots in sectors like the Blue Economy and Agri-Food.

Audience

Who needs this

Nature-based enterprise ownersGreen investment fund managersSustainable agriculture firmsEco-tourism developersUrban planners for the built environment
Business applications

Who can put this to work

Agri-Food
SME
Target: Commercial honey producers and farmers

If you are a honey producer dealing with declining pollinator populations — this project developed pilot demonstrations that show how nature-positive practices can reduce business risk and attract nature-sensitive investors.

Tourism
SME
Target: Eco-resort and nature tour operators

If you are a tourism operator dealing with degraded local landscapes — this project developed blueprints for solutions to roadblocks that help you generate multiple benefits for people and the planet.

Forestry
mid-size
Target: Sustainable timber and land management firms

If you are a forestry firm dealing with strict environmental regulations — this project developed a roadmap for governance pathways that helps you scale your impact and attract new capital.

Frequently asked

Quick answers

What is the cost or price of implementing these nature-positive models?

Based on available project data, specific costs for implementation are not provided; the project focuses on creating the conceptual and governance pathways to make these models viable.

Can these nature-based solutions be scaled to an industrial level?

Yes, the project specifically focuses on capacity building measures to help nature-based enterprises scale for maximum impact across five European and one Global Pilot.

Is there any IP or licensing available for the blueprints?

Based on available project data, there is no mention of specific patents or licenses, but the project delivers blueprints for solutions and a conceptual roadmap.

How does this help with environmental regulations?

The project provides a roadmap proposing policy and governance pathways to clarify the regulatory conditions needed for business scale-up.

What is the timeline for seeing results from the pilots?

The project runs from 2024-01-01 to 2027-12-31, with initial research and stakeholder engagement occurring in the first 18 months.

Consortium

Who built it

The consortium is highly diverse, consisting of 23 partners across 15 countries. It features a strong lean toward implementation and research with 9 SMEs and 7 research organizations, meaning the project is well-positioned to bridge the gap between academic theory and small-business reality. With a 17% industry ratio, the focus is heavily on the 'Nature-Based Enterprise' (SME) segment rather than large corporate industrialism.

How to reach the team

Contact Trinity College Dublin

Next steps

Talk to the team behind this work.

Contact us to connect with the GoNaturePositive pilot network.

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