Imagine your local specialty cheese or wine as a brand that proves it's good for the planet. This work figures out how to prove those green claims to shoppers so they actually buy them. It's like creating a guidebook for regional producers to turn their traditional methods into a competitive edge in the modern supermarket.
Regional food producers often implement sustainable practices but fail to communicate this value to consumers, leading to missed revenue opportunities and poor policy alignment.
The project is building a set of consumer survey designs, experimental protocols for promotional messaging, and evidence-based policy recommendations for sustainable food systems.
If you are a regional producer dealing with low consumer awareness of your sustainable practices — this project developed consumer processing studies and promotional message designs that increase the recognition of your product's value.
If you are a retailer dealing with a lack of data on why customers choose regional products — this project developed cross-national consumer surveys and choice experiments that reveal exactly what sustainability attributes drive purchases.
If you are a consultant dealing with outdated certification models — this project developed evidence-based recommendations for GIs policy that help farmers align with the EU Farm to Fork strategy.
Based on available project data, specific costs for implementation are not provided as the EU contribution amount is not listed.
The project involves 17 partners across 10 countries, suggesting the findings are designed for cross-national application across the EU food system.
Based on available project data, there is no mention of patents; the project focuses on providing evidence-based recommendations and survey designs.
The project aims to propose a better design of GIs policy to support sustainable agriculture, aquaculture, and fisheries in line with the Farm to Fork strategy.
The project runs from 2024-06-01 to 2028-05-31, meaning final recommendations will be available by May 2028.
The consortium is well-balanced for market translation, featuring 17 partners from 10 countries. While it is research-heavy with 6 universities and 2 research institutes, it maintains a practical edge with 3 industry partners and 6 other organizations (including NGOs), ensuring that the 18% industry ratio provides a direct link to real-world food production and policy implementation.
Contact the Institut National de Recherche pour l'Agriculture, l'Alimentation et l'Environnement (INRAE) in France.
Contact us to get early access to the consumer survey designs and sustainability benchmarks.
