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FRESHAIR4LIFE · Project

Scalable Prevention Package for Tobacco and Air Pollution Exposure in Youth

healthTestedTRL 5

Imagine a toolkit that helps teenagers in poor neighborhoods stop smoking and avoid breathing toxic air. Instead of just giving advice, it trains young people to lead the change and helps doctors implement a proven plan. It's like a blueprint for cleaning up the air and lungs of the next generation in high-risk areas.

By the numbers
50%
preventable burden of NCDs accounted for by tobacco and air pollution
5
countries for implementation (Greece, Kyrgyz Republic, Pakistan, Romania, Uganda)
14
consortium partners
The business problem

What needed solving

Knowledge on how to prevent non-communicable diseases exists, but there is a failure to translate this into practice, especially for disadvantaged youth. This leads to high long-term healthcare costs and premature mortality.

The solution

What was built

A tailored NCD prevention package, an implementation toolbox, and youth advocacy digital initiatives.

Audience

Who needs this

Public health agenciesDigital health startupsHealth insurance companiesInternational development NGOs
Business applications

Who can put this to work

Digital Health
SME
Target: Health app developer

If you are a health app developer dealing with low engagement in youth wellness programs — this project developed youth advocacy digital initiatives that increase awareness and behavior change. You can integrate these strategies to improve user retention among adolescents.

Public Health Consulting
mid-size
Target: Global health consultancy

If you are a consultancy dealing with the difficulty of deploying health programs in diverse regions — this project developed a standardized implementation toolbox across 5 countries. This allows you to offer proven, tailored prevention packages to governments in high-burden areas.

Corporate Wellness
enterprise
Target: Insurance provider

If you are an insurance provider dealing with rising long-term costs of non-communicable diseases — this project developed a prevention package targeting the 50% of preventable burden caused by tobacco and air pollution. Implementing these early interventions reduces future healthcare costs.

Frequently asked

Quick answers

What is the cost or price of the prevention package?

Based on available project data, specific pricing is not mentioned, but the project states that early preventive intervention reduces NCD burden at acceptable costs.

Can this be scaled to an industrial level?

Yes, the project provides standardized implementation strategies designed to be extrapolated to other contexts worldwide across 5 different countries.

What are the IP or licensing terms for the toolbox?

Based on available project data, specific licensing terms are not provided, but the project aims to provide an implementation toolbox for broad upscaling.

How does this align with health regulations?

The project works to establish local health policies in the target countries to ensure the prevention packages are integrated into official systems.

What is the timeline for deployment?

The project runs from 2023-01-01 to 2026-12-31, indicating a 4-year development and testing cycle.

Consortium

Who built it

The consortium is heavily research-driven with 7 universities and 3 research institutes, reflecting a strong academic foundation. However, with 1 industry partner (7% ratio) and 3 other organizations across 9 countries, the group has the necessary geographic reach to test the product in diverse markets, though industrial commercialization expertise is limited.

How to reach the team

Contact Academisch Ziekenhuis Leiden for implementation details

Next steps

Talk to the team behind this work.

Contact us to explore licensing the FA4LIFE implementation toolbox.

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