Imagine trying to protect the ocean but not knowing what the next generation actually wants or feels about it. This work acts like a bridge, connecting young people's emotions and culture with the people who actually make the rules. It creates a guidebook for how to get Gen Z to actually help manage our waters instead of just talking about it.
Organizations struggle to engage the young generation in water conservation without relying on stereotypes or facing polarized debates between economic growth and nature preservation.
A scientific encyclopedia of human-water relations, the 'inFLOW lens' for analysis, and actionable blueprints for youth-led stewardship.
If you are a sustainability advisory firm dealing with low youth participation in conservation projects — this project developed blueprints for stewardship assemblages that increase young people's co-ownership and responsibility.
If you are a marine biotech company dealing with public perception gaps among young consumers — this project developed the 'inFLOW lens' to understand the expectations and human-nature relations of the young generation.
If you are a water authority dealing with polarized debates between economic use and nature preservation — this project developed a method to co-create policies that avoid naive generalizations about youth interests.
Based on available project data, no specific pricing or cost structures for the blueprints are provided.
The project focuses on co-creation events and workshops across 7 regions in Europe, but does not describe a large-scale industrial rollout.
Based on available project data, there is no mention of patents or specific licensing terms for the resulting blueprints.
The project period runs from 2023-01-01 to 2024-12-31.
The project aims to support the shaping of future policies by bringing together policy-makers and youth to co-create actionable blueprints.
The consortium is heavily academic and non-profit, consisting of 4 partners from 4 countries. With 2 universities, 1 research organization, and 1 NGO, there is a 0% industry ratio, indicating the output is currently focused on social science and policy research rather than commercial product development.
Contact Stichting Radboud Universiteit in the Netherlands
Contact us to find a partner for piloting these youth engagement blueprints.
