Imagine a digital passport for fish that tells you exactly where it came from and if it's healthy. It uses high-tech sensors and DNA testing to prove the fish is authentic, acting like a digital seal of quality. This helps shoppers feel safe buying seafood by making the hidden journey from ocean to plate completely transparent.
European consumers distrust seafood origins and supply chain transparency, leading to lower consumption of high-quality aquaculture proteins.
A digital platform integrating AI and blockchain, product passports, and a suite of sensors and genetic biomarkers for traceability.
If you are a fish farm operator dealing with low consumer trust in farmed products — this project developed a digital platform and product passports that prove quality and safety. This allows you to market high-end seafood with verified origins.
If you are a supermarket chain dealing with consumer concerns about seafood origins — this project developed nudging tools and digital labels that increase buyer confidence. This helps you promote underused fish species and increase sales of high-quality proteins.
If you are a distributor dealing with fragmented supply chain data — this project developed blockchain and sensor-based traceability tools. This ensures a transparent record of the product's journey from the water to the store.
Based on available project data, specific pricing or implementation costs are not provided.
Yes, the project uses 5 Co-creation Living Labs across the Mediterranean, North Sea, and Atlantic regions to validate solutions in real-world environments.
The project has defined an exploitation strategy that includes a specific digital tool to manage IPR.
Yes, the project has specifically reviewed EU legislation on sustainability and food labelling to ensure compliance.
The solutions are integrated into a single digital platform using AI, data science, and blockchain for seamless data flow.
The consortium is heavily geared toward commercial application, with a 41% industry ratio consisting of 9 industrial partners, 8 of which are SMEs. This balance between 6 universities and 5 research centers ensures that the technical tools (AI, sensors, metagenomics) are developed with direct input from the 14 countries where the seafood is actually traded.
Contact Institut Jozef Stefan in Slovenia
Contact us to explore licensing the FishEUTrust digital passport tools.
