Imagine if the way we buy and eat food was redesigned so that healthy choices were the easiest and cheapest options for everyone. This work looks at why people struggle to eat well and creates practical tools to fix those gaps. It's like updating the 'operating system' of our food markets to benefit both people and the planet.
Current food systems favor large corporations while causing high healthcare costs and environmental damage. Businesses struggle to make healthy, sustainable food appealing and accessible to vulnerable groups.
["Five technology prototypes developed through hackathons to support sustainable diets.", "Community-based business cases and interventions tested in 12 living labs.", "A large-scale dataset from 27,000 respondents regarding dietary barriers."]
If you are a supermarket chain dealing with low sales of sustainable products — this project developed evidence-based recommendations and technology prototypes that help consumers make informed food choices.
If you are a government catering service dealing with high costs of non-communicable diseases — this project developed public food procurement strategies to shift diets toward healthier options.
If you are a food-tech startup dealing with user adoption barriers — this project developed five working prototypes of technologies supporting transitions to sustainable diets.
Based on available project data, specific pricing for the tools is not mentioned, though the project received an EU contribution of EUR 11,724,640 to develop them.
The project is currently in the co-design and prototype phase, having developed five working prototypes through hackathons and tested solutions in 12 living labs.
Based on available project data, there is no specific mention of licensing terms or patent filings for the five technology prototypes.
Yes, the project designs scientifically-informed communication strategies and monitoring approaches specifically for policymakers to drive the transition to healthier diets.
The project runs from 2022-07-01 to 2027-06-30, indicating that results and prototypes are being refined through 2027.
The consortium is highly diverse with 36 partners across 15 countries. While it is research-heavy (10 universities and 7 research institutes), it includes 7 SMEs and 2 industrial partners, providing a bridge between academic evidence and commercial application. The high number of 'Other' entities (17) suggests strong integration with community groups and public bodies.
Contact Universitätsklinikum Heidelberg for details on the 5 technology prototypes.
Contact us to explore the 12 living lab business cases for your food business.
