Imagine trying to convince a farmer to change how they work, but not knowing why they do what they do. This project studies the psychology and motives of people managing land to see why some ignore green incentives. It creates a digital sandbox where users can test different land-use choices to see how they affect nature and the climate.
Agricultural sectors struggle to transition to green practices despite financial incentives. There is a lack of tools to understand the actual drivers behind land-use decisions and how to predict future land patterns.
An interactive web-based toolbox for experimenting with land-use scenarios and a framework for multi-level interaction using Living Labs.
If you are a software provider dealing with low adoption of sustainable features — this project developed an interactive toolbox that helps users experiment with different land-uses. This allows you to integrate behavioral insights into your user interface to increase green transition rates.
If you are a consultancy dealing with complex land-use planning for clients — this project developed a set of land-use and land-cover indicators. You can use these to provide data-driven evidence for climate adaptation strategies across 14 different countries.
If you are an insurer dealing with climate-related crop risks — this project developed transition models to characterize future land-use patterns. This helps in predicting risk levels based on how land use is likely to change in response to climate challenges.
Based on available project data, no pricing or cost structure is mentioned as the project is EU-funded research.
The project focuses on a pan-European vision across 14 countries, suggesting the tools are designed for wide regional and national scaling.
Based on available project data, specific licensing terms are not provided, though it is a HORIZON-RIA project.
It provides tools to align land-use decisions with EU climate and biodiversity policy objectives, specifically addressing the 10% of GHG emissions coming from agriculture.
The project period runs from 2023-06-01 to 2027-05-31, indicating the final tools will be fully developed by May 2027.
The consortium is heavily academic, consisting of 15 universities and 1 research organization across 14 countries. There is a 0% industry ratio, meaning the project is driven by scientific discovery and public policy rather than immediate commercial application. This suggests the outputs will be high-quality research tools but may require an industry partner for commercial translation.
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