SciTransfer
DIACOMET · Project

Ethical Communication Standards and Tools to Combat Online Hate and Disinformation

digitalTestedTRL 4

Imagine a world where the internet isn't just a place for shouting matches and fake news. This work creates a set of 'ground rules' for how people and companies should talk to each other online to keep things honest and respectful. It even includes a game to help people practice handling tricky ethical arguments without starting a fight.

By the numbers
10
partners
8
countries
6
work packages
The business problem

What needed solving

Companies and platforms struggle to manage hate speech and disinformation because there are no shared ethical standards for non-professional communicators. This leads to brand damage and toxic online environments.

The solution

What was built

A Civic Code of Good Communication Conduct, an interactive 'dilemma game' for ethical training, and a network of civic accountability bodies.

Audience

Who needs this

Social media platform operatorsCorporate PR departmentsDigital literacy educatorsPublic sector communication offices
Business applications

Who can put this to work

Social Media & Networking
enterprise
Target: Platform Content Moderator

If you are a platform moderator dealing with hate speech and disinformation — this project developed a Civic Code of Good Communication Conduct that provides a standard for ethical interaction. This helps in creating clearer community guidelines and accountability measures.

Corporate Communications
SME
Target: PR and Reputation Management Agency

If you are a PR agency dealing with complex ethical crises in public communication — this project developed a 'dilemma game' and a forum for learning. These tools allow your team to train for high-pressure ethical scenarios before they happen.

Education Technology
mid-size
Target: EdTech Content Developer

If you are an EdTech company dealing with the need for digital citizenship curricula — this project developed educational tools and an interactive game. These can be integrated into learning modules to build civic resilience in students.

Frequently asked

Quick answers

What is the cost or price for implementing these tools?

Based on available project data, no pricing or cost information is provided as this is an EU-funded research project.

Can this be scaled to an industrial level?

The project aims to establish a European network of civic accountability bodies, suggesting a plan for wide-scale adoption across 8 countries.

What are the IP and licensing terms for the 'dilemma game'?

Based on available project data, specific licensing terms are not mentioned, though the project focuses on the transfer of knowledge and exploitation of results in WP5.

How does this help with digital communication regulations?

It provides policy recommendations and a Civic Code of Good Communication Conduct to help manage ethical issues in public communication.

What is the timeline for the rollout of these tools?

The project runs from 2023-06-01 to 2026-05-31, with the first year focused on theoretical foundations.

Consortium

Who built it

The consortium is heavily academic, consisting of 6 universities and 2 research institutions. However, it includes 1 industry partner and 1 SME, providing a 10% industry ratio to ensure the theoretical ethics codes have some practical application in the real world across 8 European countries.

How to reach the team

Contact Vytautas Didžiosio Universitetas in Lithuania

Next steps

Talk to the team behind this work.

Contact us to explore how to integrate the Civic Code of Good Communication Conduct into your corporate governance.