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COACH · Project

32 Proven Models for Profitable Short Food Chains Between Farmers and Buyers

foodTestedTRL 6

Farmers are often stuck at the bottom of the food chain — they do the hard work but see little of the money. A team from 20 organisations across 12 countries spent three years collecting and analyzing 32 real-world examples of how farmers successfully sell directly to consumers, businesses, and public institutions without going through large distributors. They also built a practical toolkit for municipalities and schools that want to buy fresh local food but don't know how to write the right contracts. The end result is a ready-to-use playbook: here's what works, here's what it costs at each step, and here's how you replicate it.

By the numbers
32
Documented good practice examples of working short food chains
12
European countries covered in the case study library
20
Partner organisations in the consortium
22
Total project deliverables produced
5
Key workstreams delivering practical outputs for farmers and buyers
The business problem

What needed solving

Small farmers across Europe are structurally underpaid — they lack market access, negotiating power, and visibility into where margins are lost along the supply chain. At the same time, buyers ranging from restaurants and retailers to schools and hospitals want to source local, fresh food but face practical and legal barriers to contracting small producers. This mismatch leaves money on the table for both sides.

The solution

What was built

A living library of 32 documented short food chain models from 12 countries, each with operational and financial detail. A farm-to-fork procurement toolkit for public authorities to design tenders that small producers can fulfil. A supply chain cost-and-margin analysis showing where value is lost and recovered at each link. A knowledge programme helping farmers understand consumer demand and connect with buyers.

Audience

Who needs this

Regional food distributors and food hub operators looking to restructure sourcingMunicipal procurement officers responsible for school or hospital cateringFarmer cooperatives and agri-food clusters seeking better market accessRetail chains with local sourcing targets needing a scalable supplier modelEEN contact points and rural development agencies supporting agri-food SMEs
Business applications

Who can put this to work

Food retail and local food distribution
SME
Target: Regional food distributor or local food hub operator

If you are a regional food distributor dealing with unreliable supply from small farms and squeezed margins from supermarket negotiations — this project developed a cost-and-margin analysis tool and 32 documented models of short food chains that show where money is lost and where it can be recovered. You can use these models to restructure your sourcing contracts and pitch a better value split to your farm suppliers. The research covers 12 countries, giving you comparable data to benchmark your current operation.

Public sector catering and institutional food procurement
any
Target: Municipality, school network, or hospital catering manager

If you are a public procurement officer dealing with legal complexity around sourcing food locally from small producers — this project built a farm-to-fork procurement toolkit specifically designed to help public authorities write tenders that small-scale producers can actually win. The toolkit was developed across 12 countries and tested against real procurement constraints. It means your institution can meet sustainability targets without rewriting procurement law from scratch.

Agricultural cooperatives and farmer associations
SME
Target: Farmer cooperative or agri-food cluster manager

If you run a farmer cooperative struggling to negotiate fair prices or access urban markets — this project mapped 32 working examples of how cooperatives in 12 countries improved their bargaining position through collective selling and consumer-direct channels. It also produced a knowledge programme to help farmers understand consumer demand data and connect with buyers more effectively. You get a tested roadmap, not a research report.

Frequently asked

Quick answers

What does it cost to implement a short food chain model based on this research?

Based on available project data, the project produced a cost-and-margin analysis for each link in the supply chain across 32 documented models, which allows operators to estimate setup costs for their specific context. No single implementation cost figure is provided because costs vary significantly by country and model type. The toolkit and living library are publicly available outputs of the project.

Can these models scale beyond local or regional level?

The project explicitly focuses on territorial food systems, meaning the models are designed for regional scale rather than national or global distribution. However, the 32 examples span 12 countries and include models of varying scale, from farm stalls to multi-supplier food hubs. Based on available project data, the research identifies which conditions allow a model to scale and which keep it inherently local.

Who owns the toolkits and can we use them commercially?

This was an EU-funded Coordination and Support Action, and all project outputs — including the living library of 32 examples, the procurement toolkit, and the knowledge resources — are intended for open public access. Based on available project data, there are no licensing restrictions on using the toolkits, though direct commercial deployment of branded materials would require confirmation with the coordinator at Coventry University.

Does this address EU Farm-to-Fork or Green Deal compliance?

Yes — the project was funded under the RUR-05-2020 topic, which is directly aligned with EU rural and food policy priorities including Farm-to-Fork. The farm-to-fork procurement toolkit was specifically designed to help public authorities design tenders that meet EU sustainability requirements. Based on available project data, policy engagement was a core project activity.

How long would it take to adapt these models to our region?

Based on available project data, the project delivered practical toolkits and a knowledge programme designed for direct use by farmers, small operators, and public authorities without additional research phases. The living library of 32 examples is structured to help users identify the most relevant model for their context quickly. Actual adaptation time depends on local regulatory and supply chain conditions.

Is this relevant for companies outside the 12 countries in the consortium?

The 12 countries covered span Northern, Southern, Central, and Eastern Europe, giving the model library broad geographic and regulatory diversity. Based on available project data, the toolkits were designed to be transferable across EU member states. Companies in non-consortium countries can use the public resources directly, though local validation may be needed.

Is there ongoing support or a community to connect with after the project ended?

The project closed in October 2023 and established a legacy website at coachproject.eu as a long-term resource hub. Based on available project data, the project included policy engagement activities and dissemination to create a lasting network. For active support or introductions to the consortium, contact the project coordinator at Coventry University.

Consortium

Who built it

The COACH consortium brought together 20 partners from 12 countries — a deliberately broad geographic spread designed to capture diversity in food systems, regulation, and consumer behaviour across Europe. Of the 20 partners, 17 are classified as "other" (policy bodies, NGOs, food network organisations), with only 2 universities and 1 research institute, and zero private industry partners. This composition reflects the coordination-and-support nature of the project: it was built to mobilise existing practitioner knowledge, not conduct lab research. The 2 SMEs in the consortium are likely small food system operators rather than tech companies. For a business buyer, this means the outputs are grounded in practical field experience across 12 countries rather than academic theory — but it also means there is no industrial co-developer to license a technology from. The value here is in the knowledge assets and toolkits, not a product.

How to reach the team

Contact the project coordinator at Coventry University — search: COACH project Coventry University coordinator email

Next steps

Talk to the team behind this work.

Contact SciTransfer to get a shortlist of the most relevant COACH models for your region and a direct introduction to the consortium team.

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