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CIRCLEUP · Project

Digital Behavioral Tool to Drive Household Circular Economy and Waste Reduction

environmentTestedTRL 5

Imagine a fitness app, but instead of tracking steps, it helps people stop wasting things at home. It uses games, social challenges, and expert advice to turn regular people into 'circular citizens' who reuse and recycle better. By connecting neighbors through a digital platform, it makes sustainable living a social trend rather than a chore.

By the numbers
100
model households for testing
4
culturally and structurally diverse countries
5
behavioral elements in the intervention package
The business problem

What needed solving

Households struggle to adopt circular economy habits due to a lack of motivation and social support. This leads to inefficient material flows and high waste levels at the micro-level.

The solution

What was built

A digital platform combining gamification, feedback, and simulation tools, paired with a personalized counseling package for households.

Audience

Who needs this

Municipal waste management companiesCircular economy consultantsSustainable consumer product brandsUrban planning agencies
Business applications

Who can put this to work

Waste Management
enterprise
Target: Municipal waste collection services

If you are a waste service provider dealing with high contamination in recycling bins — this project developed a behavioral intervention package that uses gamification and feedback to change how 100 households sort materials. This reduces sorting costs and improves material purity.

Consumer Electronics
enterprise
Target: Electronics manufacturers with take-back schemes

If you are a manufacturer dealing with low return rates for old devices — this project developed a digital tool that fosters social identification as circular citizens. This encourages users to close resource loops and return products for refurbishment.

Home Services
SME
Target: Sustainable living consultancy

If you are a consultancy dealing with clients who struggle to maintain green habits — this project developed a combination of personalized counseling and simulation tools. This provides a ready-to-deploy method to help households transition to circular lifestyles.

Frequently asked

Quick answers

What is the cost or pricing model for the digital tool?

Based on available project data, no specific pricing or cost model for the end-user tool is mentioned.

Can this be scaled to an industrial level?

The project tests the intervention in 100 model households across four countries to demonstrate its potential for broader transformation of consumption habits.

What are the IP and licensing terms for the software?

Based on available project data, specific IP or licensing details for the interactive tech platform are not provided.

How does this integrate with existing smart home systems?

The project utilizes a central digital platform and simulation tools, but specific technical integration protocols for existing home hardware are not detailed.

What is the timeline for the rollout?

The project period runs from 2024-01-01 to 2027-12-31.

Consortium

Who built it

The consortium is heavily academic and research-oriented, consisting of 10 partners from 5 countries. With 3 universities and 2 research organizations, and only 1 SME and 0 industrial partners, the project focuses on behavioral science and system modeling rather than immediate commercial productization.

How to reach the team

Contact the Institute of Energy Systems and Environment (IESE) at Riga Technical University

Next steps

Talk to the team behind this work.

Contact us to find partners for scaling this behavioral tool into commercial waste management software.

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