Imagine trying to convince someone to change their life for the planet, but they are too angry or scared to listen. This work looks at how feelings like fear and hope drive people's reactions to green laws. It's like finding the right emotional key to unlock a door that logic alone couldn't open.
Climate policies often fail because they ignore the emotional state of the public, leading to polarization, distrust, and active resistance from citizens.
The project is creating guidelines for citizen engagement, a fieldwork action plan for Italy and Czechia, and participatory tools for policymakers.
If you are a communication agency dealing with public backlash against green taxes — this project developed guidelines for engagement that help messages resonate with citizens' emotional concerns. This reduces friction and improves the reception of environmental policies.
If you are a consultancy dealing with low citizen participation in urban planning — this project developed participatory tools and methodological guides. These tools help design policies that align with the emotional drivers of the public to ensure smoother implementation.
If you are a platform dealing with extreme political polarization and climate denial — this project developed digital media analysis methods to identify how emotional narratives influence trust. This allows for better content moderation and more effective community engagement strategies.
Based on available project data, no pricing or cost structures are provided as the project is funded by a HORIZON-RIA grant.
The project focuses on democratic action across 9 countries, suggesting the methods are designed for broad application, though specific industrial scaling metrics are not provided.
Based on available project data, there is no mention of patents or specific licensing terms; the output consists of guidelines and action plans.
The project aligns with the European Green Deal, helping organizations navigate the social and emotional requirements of EU climate governance.
The project is active from 2024-01-01 to 2027-12-31, meaning final results and tools will be fully matured by the end of 2027.
The consortium is heavily academic, consisting of 9 universities and 1 research organization across 9 countries. With 0% industry participation and 0 SMEs, the project is driven by theoretical and social science expertise rather than commercial application, meaning the outputs will be high-quality research guides rather than off-the-shelf products.
Contact Universitat Wien regarding the CIDAPE project deliverables.
Contact us to find out how to apply these emotional intelligence guidelines to your corporate sustainability strategy.
