Imagine if we could predict exactly how people change their eating habits based on their age, gender, or where they live. This work creates a smarter 'crystal ball' for food systems by mixing psychology with data. It uses games and digital stories to nudge people toward climate-friendly diets and then tests if those changes actually work in the real world.
Traditional climate models ignore how individual people actually behave, focusing only on supply-side changes. This makes it hard for food companies to predict if consumers will actually adopt sustainable diets.
A new generation of Integrated Assessment Models (IAMs) and a suite of digital immersive tools, including serious games and A/B testing infrastructure for behavioral campaigns.
If you are a supermarket chain dealing with low adoption of plant-based products — this project developed digital immersive tools and gamification that nudge consumers toward climate-smart food choices. This helps increase the sale of sustainable product lines by understanding diverse consumer profiles.
If you are a marketing agency dealing with ineffective green campaigns — this project developed A/B testing infrastructure and data storytelling tools. These allow you to create targeted engagement campaigns based on socio-psychological factors across 5 different countries.
If you are a software provider dealing with unpredictable demand for sustainable crops — this project developed a new generation of Integrated Assessment Models. These models capture the complexity of food systems and actor heterogeneity to better predict future demand-side shifts.
Based on available project data, no pricing or cost structures are mentioned as this is a research project.
The project is already conducting large-scale demonstrations in 5 countries (Austria, Spain, Greece, Colombia, South Africa), suggesting a design intended for international scaling.
Based on available project data, specific licensing terms are not provided, though the project follows FAIR data principles.
It integrates heterogeneous consumer data from the European Food Safety Authority (EFSA) and the Global Dietary Database (GDD) into its models.
The project period runs from 2023-11-01 to 2026-10-31, with current work including the delivery of campaign design and testing infrastructure.
The consortium is highly balanced for commercial translation, featuring 16 partners across 8 countries. With an industry ratio of 44% (7 industrial partners, 6 of which are SMEs), the project is heavily weighted toward practical application rather than just academic theory, supported by 8 research and university entities.
Contact the Research Center for Communication and Computing (REC) in Greece
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