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Pricing and Reimbursement Tool for Faster Market Access of Innovative Health Technologies

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Imagine trying to sell a high-tech medical device, but the insurance companies and governments can't agree on a fair price because it's too new. This project creates a digital calculator that helps everyone agree on a price based on the actual benefit to the patient over time. It's like a smart pricing guide that updates as more data about the medicine's success becomes available.

By the numbers
10
partners
7
countries
3
use cases
The business problem

What needed solving

Innovative medicines and devices are often too expensive for health systems to afford, leading to long delays in patient access. Current pricing methods fail to account for the evolving value of a technology over its entire life cycle.

The solution

What was built

A cloud-based Policy Support Tool containing pricing models, value assessment models, and reimbursement schemes implemented in R.

Audience

Who needs this

Pharmaceutical Market Access ManagersMedical Device Regulatory Affairs LeadsHealth Technology Assessment (HTA) AgenciesHealth Insurance Reimbursement Officers
Business applications

Who can put this to work

Pharmaceuticals
SME
Target: Biotech firm developing cell and gene therapies

If you are a biotech firm dealing with high development costs and uncertain pricing for rare diseases — this project developed pricing and value assessment models that help set affordable prices while rewarding innovation. This ensures your therapy reaches patients faster by reducing pricing disputes.

Medical Devices
enterprise
Target: Manufacturer of Class III medical devices

If you are a manufacturer dealing with slow reimbursement approvals for high-risk devices — this project developed a Policy Support Tool that simulates different payment schemes. This allows you to predict budget impacts and justify the cost to health authorities.

Health Insurance
any
Target: Public or private health payer

If you are a payer dealing with the high cost of precision cancer medicines — this project developed dynamic cost-effectiveness models that update as clinical data changes. This prevents overpaying for technologies that don't deliver the expected long-term results.

Frequently asked

Quick answers

How does this affect the final price of a drug?

The project develops new pricing models designed to balance patient access with the need to encourage entrepreneurship. Based on available project data, these models aim to set affordable prices through a value-based approach.

Can this be used for different types of medical products?

Yes, the tools are specifically tested for three use cases: precision cancer medicine, cell- and gene therapy, and high-risk medical devices (Class IIb, III, or IVD Class D).

Who owns the intellectual property or licensing?

Based on available project data, the Policy Support Tool will be publicly available and hosted on a cloud-based platform following open science principles.

How does it handle changing clinical data over time?

It uses dynamic models that allow for updates when there are changes in medical indications or when new comparators enter the market.

Is the tool ready for immediate commercial use?

The project is currently in the development and testing phase, with working versions implemented in R for integration into the final cloud platform.

Consortium

Who built it

The consortium is well-balanced for commercial translation, featuring a 30% industry ratio with 3 industrial partners and 4 SMEs. With 10 partners across 7 European countries, the group combines academic research from 3 universities with practical application from 4 other entities, ensuring the tool is grounded in both theory and market reality.

How to reach the team

Erasmus Universiteit Rotterdam

Next steps

Talk to the team behind this work.

Contact us to explore how to integrate these open-access pricing models into your market access strategy.

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