SciTransfer
Artcast4D · Project

Low-cost immersive interactive displays for public spaces and cultural tourism

digitalPilotedTRL 6

Imagine turning a city square or a museum hall into a giant interactive screen without making people wear bulky headsets. It uses smart projectors and sensors to track how crowds move and react in real-time. This makes art and public events feel like a shared, living experience rather than just looking at a painting.

By the numbers
4
pilots in cities
4
different scenarios
12
consortium partners
The business problem

What needed solving

Immersive art installations are usually too expensive and technically complex for most cultural institutions to build. Additionally, many current solutions require headsets or intrusive gear that limits crowd participation.

The solution

What was built

A toolkit of open-source software and hardware (projectors, cameras, detectors) for non-invasive interactive experiences. This includes training modules for artists and developers.

Audience

Who needs this

City urban plannersDigital art gallery ownersExperiential marketing agenciesCultural heritage site managers
Business applications

Who can put this to work

Tourism & Events
any
Target: City Tourism Board

If you are a city tourism board dealing with low engagement in historic districts — this project developed a non-invasive immersive system that turns public spaces into interactive attractions. It helps attract more visitors by transforming the city into a global social sculpture.

Advertising & Marketing
SME
Target: Experiential Marketing Agency

If you are a marketing agency dealing with the high cost of custom immersive installations — this project developed cost-effective software and hardware tools. This allows you to create multi-user interactive experiences in open spaces without expensive proprietary setups.

Cultural Institutions
mid-size
Target: Museum or Opera House Manager

If you are a cultural manager dealing with the lack of technical staff to build digital exhibits — this project developed open source tools and training modules. This enables your institution to deploy interactive art that reacts to crowd movement.

Frequently asked

Quick answers

How much does the system cost to implement?

Based on available project data, the project focuses on creating 'cost-effective' software and hardware, though specific pricing is not listed.

Can this be scaled to a city-wide level?

Yes, the project is designed for open spaces and has already been tested across 4 different pilots in cities including Valencia, Athens, Hounslow, and Issy-les-Moulineaux.

What is the licensing model for the software?

The project emphasizes 'open source availability' for its software and hardware solutions to ensure they can be extended by others.

How does it integrate with existing city infrastructure?

It uses non-intrusive projection technology and sensors to detect crowd movement, meaning it does not require users to wear devices.

What is the timeline for deployment?

The project runs from 2022-09-01 to 2025-08-31, with pilot testing already integrated into the work plan.

Consortium

Who built it

The consortium is well-balanced for commercialization, featuring a 33% industry ratio with 4 industrial partners and 4 SMEs. With 12 partners across 7 countries, the group combines the academic rigor of Politecnico di Milano with practical technical and creative expertise, ensuring the tools are both scientifically sound and market-viable.

How to reach the team

Contact Politecnico di Milano regarding the open source immersive toolkit.

Next steps

Talk to the team behind this work.

Request a technical briefing on the Artcast4D open-source hardware specifications.