Imagine trying to buy a new piece of high-tech farm equipment but not knowing if it actually works for others or if it's worth the money. This project builds a giant map and a forecasting tool to show which digital tools are actually being used and where they make money. It's like a market research hub that helps farmers and foresters avoid expensive mistakes when upgrading their tech.
Companies and farmers struggle to adopt digital tools because they lack reliable data on profitability and future trends. This leads to high investment risks and slow technology uptake in agriculture and forestry.
A Visualisation Platform featuring a Market Monitoring and Forecasting Tool (MMFT) and a Foresight Module. They also created a questionnaire-style grid for consistent data collection across European observatories.
If you are a digital tool developer dealing with low adoption rates — this project developed a Market Monitoring and Forecasting Tool (MMFT) that identifies uptake barriers and profitability data. This helps you refine your product to meet actual market needs.
If you are a commercial timber manager dealing with high investment risks for new tech — this project developed a Visualisation Platform that shows technology use and future trends. This allows you to base your hardware purchases on proven benefits.
If you are an agricultural loan provider dealing with uncertainty over the ROI of client tech upgrades — this project developed a Foresight Module that integrates macroeconomic trends and field data. This helps you assess the risk of financing specific digital transitions.
Based on available project data, no pricing or cost information is provided for the Visualisation Platform or MMFT.
Yes, the project uses 13 partners across 9 countries and a network of distributed observatories to ensure the data covers a wide European scale.
Based on available project data, specific licensing terms for the Visualisation Platform and MMFT are not mentioned.
The project produces policy recommendations and best practices to help value chain actors use digital solutions effectively within current governance models.
The project runs until 2026-12-31, with the Visualisation Platform V2.0 scheduled for development around month 22.
The consortium is well-balanced for market entry, featuring 13 partners from 9 countries. With a 38% industry ratio including 5 industry partners and 3 SMEs, the project ensures that the resulting tools are grounded in commercial reality rather than just academic theory.
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